Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1498 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$87,949.64
Filtered tolls
$26,384.44
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005835 | UberEats | $81.26 | $24.38 | $56.88 | 2026-03-28 21:18:54 |
| TXN-01005647 | UberEats | $78.42 | $23.53 | $54.89 | 2026-03-28 20:47:23 |
| TXN-01005316 | UberEats | $37.50 | $11.25 | $26.25 | 2026-03-28 20:09:48 |
| TXN-01004501 | UberEats | $85.11 | $25.53 | $59.58 | 2026-03-28 19:52:55 |
| TXN-01005712 | UberEats | $69.59 | $20.88 | $48.71 | 2026-03-28 19:35:24 |
| TXN-01004905 | UberEats | $76.86 | $23.06 | $53.80 | 2026-03-28 19:30:55 |
| TXN-01005821 | UberEats | $40.36 | $12.11 | $28.25 | 2026-03-28 19:30:08 |
| TXN-01005168 | UberEats | $54.41 | $16.32 | $38.09 | 2026-03-28 19:01:07 |
| TXN-01004934 | UberEats | $43.35 | $13.01 | $30.34 | 2026-03-28 18:57:58 |
| TXN-01004592 | UberEats | $66.60 | $19.98 | $46.62 | 2026-03-28 18:51:46 |
| TXN-01004983 | UberEats | $63.41 | $19.02 | $44.39 | 2026-03-28 18:30:00 |
| TXN-01005070 | UberEats | $59.77 | $17.93 | $41.84 | 2026-03-28 18:21:06 |
| TXN-01004637 | UberEats | $60.07 | $18.02 | $42.05 | 2026-03-28 17:30:33 |
| TXN-01005083 | UberEats | $58.88 | $17.66 | $41.22 | 2026-03-28 16:15:53 |
| TXN-01005190 | UberEats | $46.71 | $14.01 | $32.70 | 2026-03-28 16:15:39 |
| TXN-01004869 | UberEats | $51.90 | $15.57 | $36.33 | 2026-03-28 16:02:02 |
| TXN-01005351 | UberEats | $54.12 | $16.24 | $37.88 | 2026-03-28 15:52:19 |
| TXN-01005769 | UberEats | $42.05 | $12.61 | $29.44 | 2026-03-28 15:17:05 |
| TXN-01004661 | UberEats | $34.87 | $10.46 | $24.41 | 2026-03-28 14:59:45 |
| TXN-01005903 | UberEats | $36.90 | $11.07 | $25.83 | 2026-03-28 14:53:00 |
| TXN-01005656 | UberEats | $64.65 | $19.39 | $45.26 | 2026-03-28 14:10:53 |
| TXN-01005334 | UberEats | $73.94 | $22.18 | $51.76 | 2026-03-28 14:10:05 |
| TXN-01005062 | UberEats | $39.37 | $11.81 | $27.56 | 2026-03-28 13:46:59 |
| TXN-01004568 | UberEats | $45.84 | $13.75 | $32.09 | 2026-03-28 13:41:29 |
| TXN-01004951 | UberEats | $66.24 | $19.87 | $46.37 | 2026-03-28 13:36:44 |