Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004736 | UberEats | $55.17 | $16.55 | $38.62 | 2026-04-06 20:35:03 |
| TXN-01009078 | Clover | $50.12 | $1.20 | $48.92 | 2026-04-06 20:31:30 |
| TXN-01007922 | Square | $67.38 | $1.95 | $65.43 | 2026-04-06 20:30:34 |
| TXN-01003851 | DoorDash | $73.74 | $22.12 | $51.62 | 2026-04-06 20:27:25 |
| TXN-01003567 | DoorDash | $69.09 | $20.73 | $48.36 | 2026-04-06 20:20:40 |
| TXN-01005963 | GrubHub | $53.05 | $15.91 | $37.14 | 2026-04-06 20:20:27 |
| TXN-01008350 | Square | $72.16 | $2.09 | $70.07 | 2026-04-06 20:17:58 |
| TXN-01006356 | GrubHub | $56.03 | $16.81 | $39.22 | 2026-04-06 20:15:52 |
| TXN-01008178 | Square | $38.38 | $1.11 | $37.27 | 2026-04-06 20:13:47 |
| TXN-01006641 | Toast | $48.94 | $1.27 | $47.67 | 2026-04-06 20:12:42 |
| TXN-01003704 | DoorDash | $81.47 | $24.44 | $57.03 | 2026-04-06 20:08:07 |
| TXN-01002553 | DoorDash | $65.45 | $19.64 | $45.81 | 2026-04-06 20:06:05 |
| TXN-01007717 | Toast | $30.56 | $0.79 | $29.77 | 2026-04-06 20:00:41 |
| TXN-01008403 | Square | $55.84 | $1.62 | $54.22 | 2026-04-06 20:00:18 |
| TXN-01007827 | Toast | $32.58 | $0.85 | $31.73 | 2026-04-06 19:59:00 |
| TXN-01006390 | GrubHub | $57.07 | $17.12 | $39.95 | 2026-04-06 19:57:07 |
| TXN-01002526 | DoorDash | $52.58 | $15.77 | $36.81 | 2026-04-06 19:50:27 |
| TXN-01002560 | DoorDash | $57.07 | $17.12 | $39.95 | 2026-04-06 19:45:50 |
| TXN-01005799 | UberEats | $75.97 | $22.79 | $53.18 | 2026-04-06 19:42:57 |
| TXN-01007993 | Square | $29.35 | $0.85 | $28.50 | 2026-04-06 19:38:58 |
| TXN-01007027 | Toast | $61.05 | $1.59 | $59.46 | 2026-04-06 19:35:21 |
| TXN-01002868 | DoorDash | $73.26 | $21.98 | $51.28 | 2026-04-06 19:32:05 |
| TXN-01002740 | DoorDash | $53.31 | $15.99 | $37.32 | 2026-04-06 19:30:24 |
| TXN-01004796 | UberEats | $64.09 | $19.23 | $44.86 | 2026-04-06 19:29:29 |
| TXN-01005900 | UberEats | $34.80 | $10.44 | $24.36 | 2026-04-06 19:25:15 |