Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003667 | DoorDash | $40.55 | $12.16 | $28.39 | 2026-03-30 20:12:45 |
| TXN-01004254 | DoorDash | $59.31 | $17.79 | $41.52 | 2026-03-30 19:53:53 |
| TXN-01003872 | DoorDash | $47.94 | $14.38 | $33.56 | 2026-03-30 19:26:51 |
| TXN-01002929 | DoorDash | $59.24 | $17.77 | $41.47 | 2026-03-30 19:26:01 |
| TXN-01003805 | DoorDash | $64.66 | $19.40 | $45.26 | 2026-03-30 19:25:48 |
| TXN-01003090 | DoorDash | $46.93 | $14.08 | $32.85 | 2026-03-30 19:17:32 |
| TXN-01003514 | DoorDash | $53.02 | $15.91 | $37.11 | 2026-03-30 18:44:24 |
| TXN-01004241 | DoorDash | $83.20 | $24.96 | $58.24 | 2026-03-30 18:42:53 |
| TXN-01004393 | DoorDash | $82.09 | $24.63 | $57.46 | 2026-03-30 18:38:22 |
| TXN-01004247 | DoorDash | $81.13 | $24.34 | $56.79 | 2026-03-30 18:05:22 |
| TXN-01002612 | DoorDash | $62.27 | $18.68 | $43.59 | 2026-03-30 17:56:51 |
| TXN-01004394 | DoorDash | $39.07 | $11.72 | $27.35 | 2026-03-30 17:52:01 |
| TXN-01002535 | DoorDash | $51.21 | $15.36 | $35.85 | 2026-03-30 17:52:00 |
| TXN-01002663 | DoorDash | $59.17 | $17.75 | $41.42 | 2026-03-30 17:47:19 |
| TXN-01004031 | DoorDash | $70.45 | $21.14 | $49.31 | 2026-03-30 17:43:33 |
| TXN-01004150 | DoorDash | $72.73 | $21.82 | $50.91 | 2026-03-30 17:40:26 |
| TXN-01003730 | DoorDash | $78.89 | $23.67 | $55.22 | 2026-03-30 17:35:59 |
| TXN-01003376 | DoorDash | $71.21 | $21.36 | $49.85 | 2026-03-30 17:27:45 |
| TXN-01003302 | DoorDash | $36.21 | $10.86 | $25.35 | 2026-03-30 17:19:13 |
| TXN-01003411 | DoorDash | $62.38 | $18.71 | $43.67 | 2026-03-30 16:25:48 |
| TXN-01004314 | DoorDash | $65.43 | $19.63 | $45.80 | 2026-03-30 15:31:54 |
| TXN-01003368 | DoorDash | $85.02 | $25.51 | $59.51 | 2026-03-30 15:20:06 |
| TXN-01003560 | DoorDash | $83.28 | $24.98 | $58.30 | 2026-03-30 15:18:09 |
| TXN-01003007 | DoorDash | $64.82 | $19.45 | $45.37 | 2026-03-30 15:11:40 |
| TXN-01003542 | DoorDash | $73.17 | $21.95 | $51.22 | 2026-03-30 14:47:43 |