Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 681 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$40,370.98
Filtered tolls
$12,111.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006443 | GrubHub | $84.59 | $25.38 | $59.21 | 2026-03-16 16:32:18 |
| TXN-01006087 | GrubHub | $43.46 | $13.04 | $30.42 | 2026-03-16 16:28:26 |
| TXN-01006491 | GrubHub | $67.28 | $20.18 | $47.10 | 2026-03-16 16:13:30 |
| TXN-01006228 | GrubHub | $77.60 | $23.28 | $54.32 | 2026-03-16 15:57:24 |
| TXN-01006025 | GrubHub | $52.71 | $15.81 | $36.90 | 2026-03-16 13:09:11 |
| TXN-01006199 | GrubHub | $36.06 | $10.82 | $25.24 | 2026-03-16 12:47:12 |
| TXN-01006544 | GrubHub | $36.27 | $10.88 | $25.39 | 2026-03-16 12:39:45 |
| TXN-01006348 | GrubHub | $82.04 | $24.61 | $57.43 | 2026-03-16 12:35:26 |
| TXN-01005953 | GrubHub | $67.19 | $20.16 | $47.03 | 2026-03-16 11:30:58 |
| TXN-01006577 | GrubHub | $50.21 | $15.06 | $35.15 | 2026-03-16 10:34:56 |
| TXN-01005943 | GrubHub | $73.58 | $22.07 | $51.51 | 2026-03-15 23:44:30 |
| TXN-01006150 | GrubHub | $66.34 | $19.90 | $46.44 | 2026-03-15 22:49:59 |
| TXN-01006508 | GrubHub | $51.75 | $15.52 | $36.23 | 2026-03-15 22:37:41 |
| TXN-01006377 | GrubHub | $49.94 | $14.98 | $34.96 | 2026-03-15 21:25:38 |
| TXN-01006248 | GrubHub | $51.20 | $15.36 | $35.84 | 2026-03-15 18:32:05 |
| TXN-01006216 | GrubHub | $43.71 | $13.11 | $30.60 | 2026-03-15 18:16:21 |
| TXN-01006391 | GrubHub | $51.45 | $15.44 | $36.01 | 2026-03-15 17:57:25 |
| TXN-01006246 | GrubHub | $63.84 | $19.15 | $44.69 | 2026-03-15 17:48:56 |
| TXN-01006111 | GrubHub | $79.22 | $23.77 | $55.45 | 2026-03-15 16:45:52 |
| TXN-01006592 | GrubHub | $54.83 | $16.45 | $38.38 | 2026-03-15 15:26:46 |
| TXN-01006222 | GrubHub | $83.16 | $24.95 | $58.21 | 2026-03-15 14:29:40 |
| TXN-01006570 | GrubHub | $42.82 | $12.85 | $29.97 | 2026-03-15 13:26:54 |
| TXN-01006242 | GrubHub | $61.52 | $18.46 | $43.06 | 2026-03-15 13:13:42 |
| TXN-01006337 | GrubHub | $38.39 | $11.52 | $26.87 | 2026-03-15 13:01:52 |
| TXN-01006157 | GrubHub | $53.33 | $16.00 | $37.33 | 2026-03-15 12:51:58 |