Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 953 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$50,836.50
Filtered tolls
$1,474.20
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008278 | Square | $52.62 | $1.53 | $51.09 | 2026-03-23 07:00:41 |
| TXN-01008154 | Square | $53.11 | $1.54 | $51.57 | 2026-03-22 23:17:31 |
| TXN-01008029 | Square | $62.50 | $1.81 | $60.69 | 2026-03-22 22:01:12 |
| TXN-01007927 | Square | $69.56 | $2.02 | $67.54 | 2026-03-22 21:47:00 |
| TXN-01007976 | Square | $31.09 | $0.90 | $30.19 | 2026-03-22 20:49:33 |
| TXN-01008678 | Square | $41.36 | $1.20 | $40.16 | 2026-03-22 20:41:49 |
| TXN-01007951 | Square | $45.61 | $1.32 | $44.29 | 2026-03-22 20:28:01 |
| TXN-01007916 | Square | $77.51 | $2.25 | $75.26 | 2026-03-22 20:21:09 |
| TXN-01008227 | Square | $74.20 | $2.15 | $72.05 | 2026-03-22 19:35:56 |
| TXN-01008766 | Square | $33.29 | $0.97 | $32.32 | 2026-03-22 18:56:51 |
| TXN-01008162 | Square | $77.95 | $2.26 | $75.69 | 2026-03-22 18:52:16 |
| TXN-01008558 | Square | $53.81 | $1.56 | $52.25 | 2026-03-22 18:31:38 |
| TXN-01008477 | Square | $59.65 | $1.73 | $57.92 | 2026-03-22 18:22:22 |
| TXN-01008463 | Square | $32.79 | $0.95 | $31.84 | 2026-03-22 18:13:40 |
| TXN-01007857 | Square | $43.87 | $1.27 | $42.60 | 2026-03-22 18:06:06 |
| TXN-01008633 | Square | $48.32 | $1.40 | $46.92 | 2026-03-22 17:41:20 |
| TXN-01008196 | Square | $39.05 | $1.13 | $37.92 | 2026-03-22 17:38:29 |
| TXN-01008533 | Square | $33.88 | $0.98 | $32.90 | 2026-03-22 16:52:32 |
| TXN-01008526 | Square | $52.80 | $1.53 | $51.27 | 2026-03-22 16:48:34 |
| TXN-01008580 | Square | $61.20 | $1.77 | $59.43 | 2026-03-22 14:21:19 |
| TXN-01008593 | Square | $36.44 | $1.06 | $35.38 | 2026-03-22 14:16:39 |
| TXN-01008728 | Square | $54.46 | $1.58 | $52.88 | 2026-03-22 13:28:23 |
| TXN-01008124 | Square | $65.91 | $1.91 | $64.00 | 2026-03-22 13:19:11 |
| TXN-01007887 | Square | $37.10 | $1.08 | $36.02 | 2026-03-22 13:04:44 |
| TXN-01008491 | Square | $51.74 | $1.50 | $50.24 | 2026-03-22 12:51:56 |