Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1226 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$64,491.21
Filtered tolls
$1,676.71
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006885 | Toast | $50.50 | $1.31 | $49.19 | 2026-03-25 17:16:29 |
| TXN-01007224 | Toast | $71.17 | $1.85 | $69.32 | 2026-03-25 17:12:25 |
| TXN-01006850 | Toast | $37.62 | $0.98 | $36.64 | 2026-03-25 17:04:57 |
| TXN-01007277 | Toast | $48.49 | $1.26 | $47.23 | 2026-03-25 15:39:49 |
| TXN-01007464 | Toast | $52.76 | $1.37 | $51.39 | 2026-03-25 15:37:50 |
| TXN-01007316 | Toast | $37.14 | $0.97 | $36.17 | 2026-03-25 15:30:00 |
| TXN-01007688 | Toast | $33.89 | $0.88 | $33.01 | 2026-03-25 14:51:56 |
| TXN-01007233 | Toast | $77.68 | $2.02 | $75.66 | 2026-03-25 12:32:52 |
| TXN-01006823 | Toast | $64.17 | $1.67 | $62.50 | 2026-03-25 12:14:06 |
| TXN-01007111 | Toast | $71.74 | $1.87 | $69.87 | 2026-03-25 11:58:10 |
| TXN-01007606 | Toast | $67.42 | $1.75 | $65.67 | 2026-03-25 11:56:40 |
| TXN-01007053 | Toast | $64.49 | $1.68 | $62.81 | 2026-03-25 11:45:36 |
| TXN-01007596 | Toast | $77.57 | $2.02 | $75.55 | 2026-03-25 11:08:01 |
| TXN-01007793 | Toast | $76.80 | $2.00 | $74.80 | 2026-03-25 09:18:16 |
| TXN-01007667 | Toast | $64.72 | $1.68 | $63.04 | 2026-03-25 08:21:46 |
| TXN-01007095 | Toast | $73.50 | $1.91 | $71.59 | 2026-03-25 07:53:54 |
| TXN-01006838 | Toast | $62.42 | $1.62 | $60.80 | 2026-03-24 20:53:46 |
| TXN-01007031 | Toast | $44.56 | $1.16 | $43.40 | 2026-03-24 20:51:41 |
| TXN-01007360 | Toast | $39.14 | $1.02 | $38.12 | 2026-03-24 20:41:02 |
| TXN-01006648 | Toast | $28.23 | $0.73 | $27.50 | 2026-03-24 20:18:15 |
| TXN-01007092 | Toast | $56.39 | $1.47 | $54.92 | 2026-03-24 19:27:41 |
| TXN-01007105 | Toast | $35.66 | $0.93 | $34.73 | 2026-03-24 19:22:26 |
| TXN-01007299 | Toast | $66.23 | $1.72 | $64.51 | 2026-03-24 19:16:10 |
| TXN-01007682 | Toast | $44.23 | $1.15 | $43.08 | 2026-03-24 18:53:11 |
| TXN-01007638 | Toast | $65.16 | $1.69 | $63.47 | 2026-03-24 18:36:10 |