Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1498 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$87,949.64
Filtered tolls
$26,384.44
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005489 | UberEats | $32.99 | $9.90 | $23.09 | 2026-03-28 12:55:18 |
| TXN-01005286 | UberEats | $37.69 | $11.31 | $26.38 | 2026-03-28 12:17:29 |
| TXN-01005111 | UberEats | $59.30 | $17.79 | $41.51 | 2026-03-28 11:40:34 |
| TXN-01005028 | UberEats | $68.52 | $20.56 | $47.96 | 2026-03-28 11:32:55 |
| TXN-01005167 | UberEats | $81.10 | $24.33 | $56.77 | 2026-03-28 11:30:10 |
| TXN-01004904 | UberEats | $43.51 | $13.05 | $30.46 | 2026-03-28 09:24:15 |
| TXN-01005653 | UberEats | $79.41 | $23.82 | $55.59 | 2026-03-28 08:54:10 |
| TXN-01005797 | UberEats | $64.59 | $19.38 | $45.21 | 2026-03-27 21:26:18 |
| TXN-01005436 | UberEats | $83.46 | $25.04 | $58.42 | 2026-03-27 20:56:26 |
| TXN-01005551 | UberEats | $57.59 | $17.28 | $40.31 | 2026-03-27 20:31:45 |
| TXN-01004556 | UberEats | $41.47 | $12.44 | $29.03 | 2026-03-27 20:22:28 |
| TXN-01004730 | UberEats | $48.27 | $14.48 | $33.79 | 2026-03-27 20:14:41 |
| TXN-01005806 | UberEats | $81.23 | $24.37 | $56.86 | 2026-03-27 19:46:35 |
| TXN-01004813 | UberEats | $68.91 | $20.67 | $48.24 | 2026-03-27 19:45:14 |
| TXN-01004685 | UberEats | $71.47 | $21.44 | $50.03 | 2026-03-27 19:32:59 |
| TXN-01005860 | UberEats | $51.80 | $15.54 | $36.26 | 2026-03-27 18:58:25 |
| TXN-01005578 | UberEats | $79.42 | $23.83 | $55.59 | 2026-03-27 18:52:35 |
| TXN-01005587 | UberEats | $58.42 | $17.53 | $40.89 | 2026-03-27 18:37:23 |
| TXN-01004878 | UberEats | $70.84 | $21.25 | $49.59 | 2026-03-27 18:36:46 |
| TXN-01005460 | UberEats | $34.93 | $10.48 | $24.45 | 2026-03-27 18:33:27 |
| TXN-01004767 | UberEats | $66.88 | $20.06 | $46.82 | 2026-03-27 18:10:04 |
| TXN-01005805 | UberEats | $79.89 | $23.97 | $55.92 | 2026-03-27 18:09:37 |
| TXN-01005745 | UberEats | $85.24 | $25.57 | $59.67 | 2026-03-27 18:07:18 |
| TXN-01005879 | UberEats | $70.56 | $21.17 | $49.39 | 2026-03-27 18:05:34 |
| TXN-01005885 | UberEats | $38.59 | $11.58 | $27.01 | 2026-03-27 18:02:18 |