Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003250 | DoorDash | $55.47 | $16.64 | $38.83 | 2026-04-04 18:14:44 |
| TXN-01002898 | DoorDash | $83.16 | $24.95 | $58.21 | 2026-04-04 18:13:00 |
| TXN-01004371 | DoorDash | $47.06 | $14.12 | $32.94 | 2026-04-04 18:12:03 |
| TXN-01003723 | DoorDash | $53.99 | $16.20 | $37.79 | 2026-04-04 18:10:15 |
| TXN-01005200 | UberEats | $71.42 | $21.43 | $49.99 | 2026-04-04 18:07:53 |
| TXN-01002725 | DoorDash | $68.72 | $20.62 | $48.10 | 2026-04-04 18:07:27 |
| TXN-01005092 | UberEats | $62.66 | $18.80 | $43.86 | 2026-04-04 18:07:05 |
| TXN-01006797 | Toast | $36.90 | $0.96 | $35.94 | 2026-04-04 18:06:26 |
| TXN-01003687 | DoorDash | $39.08 | $11.72 | $27.36 | 2026-04-04 18:01:59 |
| TXN-01003886 | DoorDash | $72.48 | $21.74 | $50.74 | 2026-04-04 18:00:55 |
| TXN-01004253 | DoorDash | $61.25 | $18.38 | $42.87 | 2026-04-04 17:58:27 |
| TXN-01008749 | Square | $57.48 | $1.67 | $55.81 | 2026-04-04 17:52:35 |
| TXN-01005730 | UberEats | $46.26 | $13.88 | $32.38 | 2026-04-04 17:48:44 |
| TXN-01008642 | Square | $65.95 | $1.91 | $64.04 | 2026-04-04 17:36:51 |
| TXN-01008724 | Square | $63.19 | $1.83 | $61.36 | 2026-04-04 17:35:57 |
| TXN-01007339 | Toast | $30.31 | $0.79 | $29.52 | 2026-04-04 17:35:46 |
| TXN-01007548 | Toast | $45.83 | $1.19 | $44.64 | 2026-04-04 17:28:17 |
| TXN-01006232 | GrubHub | $45.56 | $13.67 | $31.89 | 2026-04-04 17:23:10 |
| TXN-01007583 | Toast | $48.76 | $1.27 | $47.49 | 2026-04-04 17:12:35 |
| TXN-01007512 | Toast | $75.19 | $1.95 | $73.24 | 2026-04-04 17:06:19 |
| TXN-01003101 | DoorDash | $33.93 | $10.18 | $23.75 | 2026-04-04 17:05:40 |
| TXN-01005235 | UberEats | $80.29 | $24.09 | $56.20 | 2026-04-04 17:04:52 |
| TXN-01003478 | DoorDash | $83.43 | $25.03 | $58.40 | 2026-04-04 17:03:12 |
| TXN-01004210 | DoorDash | $83.72 | $25.12 | $58.60 | 2026-04-04 17:03:09 |
| TXN-01002618 | DoorDash | $66.70 | $20.01 | $46.69 | 2026-04-04 17:00:58 |