Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002530 | DoorDash | $48.19 | $14.46 | $33.73 | 2026-03-30 14:26:33 |
| TXN-01002659 | DoorDash | $65.44 | $19.63 | $45.81 | 2026-03-30 14:25:06 |
| TXN-01003885 | DoorDash | $72.15 | $21.64 | $50.51 | 2026-03-30 14:20:58 |
| TXN-01003608 | DoorDash | $68.09 | $20.43 | $47.66 | 2026-03-30 14:04:02 |
| TXN-01002891 | DoorDash | $36.17 | $10.85 | $25.32 | 2026-03-30 13:59:02 |
| TXN-01002766 | DoorDash | $45.67 | $13.70 | $31.97 | 2026-03-30 13:55:55 |
| TXN-01003709 | DoorDash | $39.34 | $11.80 | $27.54 | 2026-03-30 13:23:03 |
| TXN-01004282 | DoorDash | $60.15 | $18.04 | $42.11 | 2026-03-30 13:15:17 |
| TXN-01002840 | DoorDash | $74.19 | $22.26 | $51.93 | 2026-03-30 13:13:24 |
| TXN-01002849 | DoorDash | $84.32 | $25.30 | $59.02 | 2026-03-30 12:46:56 |
| TXN-01002829 | DoorDash | $34.45 | $10.34 | $24.11 | 2026-03-30 12:45:16 |
| TXN-01003739 | DoorDash | $75.20 | $22.56 | $52.64 | 2026-03-30 12:43:43 |
| TXN-01003216 | DoorDash | $68.52 | $20.56 | $47.96 | 2026-03-30 12:38:47 |
| TXN-01002664 | DoorDash | $77.90 | $23.37 | $54.53 | 2026-03-30 12:20:43 |
| TXN-01003016 | DoorDash | $35.06 | $10.52 | $24.54 | 2026-03-30 12:17:08 |
| TXN-01004014 | DoorDash | $34.57 | $10.37 | $24.20 | 2026-03-30 12:10:42 |
| TXN-01003604 | DoorDash | $66.66 | $20.00 | $46.66 | 2026-03-30 12:02:02 |
| TXN-01002997 | DoorDash | $65.05 | $19.51 | $45.54 | 2026-03-30 11:47:11 |
| TXN-01003374 | DoorDash | $57.75 | $17.32 | $40.43 | 2026-03-30 11:43:22 |
| TXN-01002867 | DoorDash | $72.81 | $21.84 | $50.97 | 2026-03-30 11:11:46 |
| TXN-01002860 | DoorDash | $55.32 | $16.60 | $38.72 | 2026-03-30 11:04:08 |
| TXN-01003142 | DoorDash | $49.89 | $14.97 | $34.92 | 2026-03-30 10:57:45 |
| TXN-01003610 | DoorDash | $32.58 | $9.77 | $22.81 | 2026-03-30 10:56:23 |
| TXN-01004130 | DoorDash | $34.68 | $10.40 | $24.28 | 2026-03-30 10:47:08 |
| TXN-01004097 | DoorDash | $64.90 | $19.47 | $45.43 | 2026-03-30 10:44:21 |