Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 681 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$40,370.98
Filtered tolls
$12,111.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006159 | GrubHub | $68.65 | $20.60 | $48.05 | 2026-03-15 12:37:34 |
| TXN-01005940 | GrubHub | $38.80 | $11.64 | $27.16 | 2026-03-15 12:20:45 |
| TXN-01006133 | GrubHub | $85.58 | $25.67 | $59.91 | 2026-03-15 12:19:05 |
| TXN-01006517 | GrubHub | $75.68 | $22.70 | $52.98 | 2026-03-15 12:04:40 |
| TXN-01006061 | GrubHub | $66.86 | $20.06 | $46.80 | 2026-03-15 11:57:27 |
| TXN-01006072 | GrubHub | $81.93 | $24.58 | $57.35 | 2026-03-15 11:46:09 |
| TXN-01006421 | GrubHub | $43.16 | $12.95 | $30.21 | 2026-03-15 11:12:43 |
| TXN-01006190 | GrubHub | $57.95 | $17.39 | $40.56 | 2026-03-15 10:13:37 |
| TXN-01006579 | GrubHub | $65.52 | $19.66 | $45.86 | 2026-03-15 09:16:45 |
| TXN-01006520 | GrubHub | $37.91 | $11.37 | $26.54 | 2026-03-15 07:34:29 |
| TXN-01005969 | GrubHub | $57.22 | $17.17 | $40.05 | 2026-03-14 21:26:56 |
| TXN-01006174 | GrubHub | $34.61 | $10.38 | $24.23 | 2026-03-14 20:50:58 |
| TXN-01006290 | GrubHub | $63.91 | $19.17 | $44.74 | 2026-03-14 20:24:03 |
| TXN-01006260 | GrubHub | $72.43 | $21.73 | $50.70 | 2026-03-14 20:12:38 |
| TXN-01006542 | GrubHub | $70.40 | $21.12 | $49.28 | 2026-03-14 19:39:12 |
| TXN-01006000 | GrubHub | $39.57 | $11.87 | $27.70 | 2026-03-14 19:33:45 |
| TXN-01005947 | GrubHub | $45.17 | $13.55 | $31.62 | 2026-03-14 19:09:44 |
| TXN-01006052 | GrubHub | $33.14 | $9.94 | $23.20 | 2026-03-14 19:09:02 |
| TXN-01006572 | GrubHub | $76.83 | $23.05 | $53.78 | 2026-03-14 19:05:58 |
| TXN-01006147 | GrubHub | $76.01 | $22.80 | $53.21 | 2026-03-14 18:51:28 |
| TXN-01006588 | GrubHub | $61.60 | $18.48 | $43.12 | 2026-03-14 18:47:15 |
| TXN-01006126 | GrubHub | $49.31 | $14.79 | $34.52 | 2026-03-14 18:32:42 |
| TXN-01006503 | GrubHub | $70.41 | $21.12 | $49.29 | 2026-03-14 18:10:26 |
| TXN-01005972 | GrubHub | $55.94 | $16.78 | $39.16 | 2026-03-14 17:03:15 |
| TXN-01006392 | GrubHub | $52.70 | $15.81 | $36.89 | 2026-03-14 15:53:00 |