Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 953 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$50,836.50
Filtered tolls
$1,474.20
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007963 | Square | $38.92 | $1.13 | $37.79 | 2026-03-22 12:51:12 |
| TXN-01008256 | Square | $48.12 | $1.40 | $46.72 | 2026-03-22 12:27:47 |
| TXN-01008343 | Square | $71.93 | $2.09 | $69.84 | 2026-03-22 12:23:54 |
| TXN-01007877 | Square | $49.49 | $1.44 | $48.05 | 2026-03-22 12:21:34 |
| TXN-01008098 | Square | $60.42 | $1.75 | $58.67 | 2026-03-22 12:19:29 |
| TXN-01008549 | Square | $37.00 | $1.07 | $35.93 | 2026-03-22 12:10:01 |
| TXN-01008061 | Square | $31.97 | $0.93 | $31.04 | 2026-03-22 12:07:45 |
| TXN-01008024 | Square | $70.98 | $2.06 | $68.92 | 2026-03-22 11:04:52 |
| TXN-01008377 | Square | $69.39 | $2.01 | $67.38 | 2026-03-22 10:42:08 |
| TXN-01008750 | Square | $31.36 | $0.91 | $30.45 | 2026-03-22 09:55:12 |
| TXN-01008035 | Square | $38.91 | $1.13 | $37.78 | 2026-03-22 09:31:06 |
| TXN-01008661 | Square | $39.21 | $1.14 | $38.07 | 2026-03-22 09:26:06 |
| TXN-01007964 | Square | $44.30 | $1.28 | $43.02 | 2026-03-22 08:40:41 |
| TXN-01008104 | Square | $30.65 | $0.89 | $29.76 | 2026-03-22 08:35:06 |
| TXN-01008739 | Square | $70.05 | $2.03 | $68.02 | 2026-03-22 08:31:54 |
| TXN-01008200 | Square | $69.21 | $2.01 | $67.20 | 2026-03-21 21:51:23 |
| TXN-01007923 | Square | $47.46 | $1.38 | $46.08 | 2026-03-21 21:44:42 |
| TXN-01008115 | Square | $73.92 | $2.14 | $71.78 | 2026-03-21 20:24:17 |
| TXN-01008358 | Square | $74.40 | $2.16 | $72.24 | 2026-03-21 20:09:14 |
| TXN-01008310 | Square | $67.81 | $1.97 | $65.84 | 2026-03-21 19:56:34 |
| TXN-01008230 | Square | $52.22 | $1.51 | $50.71 | 2026-03-21 19:50:52 |
| TXN-01008566 | Square | $51.35 | $1.49 | $49.86 | 2026-03-21 19:50:33 |
| TXN-01008055 | Square | $41.67 | $1.21 | $40.46 | 2026-03-21 18:45:17 |
| TXN-01007912 | Square | $55.01 | $1.60 | $53.41 | 2026-03-21 17:58:59 |
| TXN-01007944 | Square | $67.44 | $1.96 | $65.48 | 2026-03-21 17:55:18 |