Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1226 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$64,491.21
Filtered tolls
$1,676.71
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007699 | Toast | $70.44 | $1.83 | $68.61 | 2026-03-24 17:58:02 |
| TXN-01007052 | Toast | $70.84 | $1.84 | $69.00 | 2026-03-24 17:48:20 |
| TXN-01006952 | Toast | $66.27 | $1.72 | $64.55 | 2026-03-24 17:47:25 |
| TXN-01007505 | Toast | $32.63 | $0.85 | $31.78 | 2026-03-24 17:47:07 |
| TXN-01007705 | Toast | $56.89 | $1.48 | $55.41 | 2026-03-24 17:46:14 |
| TXN-01007702 | Toast | $46.95 | $1.22 | $45.73 | 2026-03-24 17:24:03 |
| TXN-01006743 | Toast | $51.29 | $1.33 | $49.96 | 2026-03-24 17:19:41 |
| TXN-01007435 | Toast | $52.28 | $1.36 | $50.92 | 2026-03-24 16:35:06 |
| TXN-01007739 | Toast | $28.13 | $0.73 | $27.40 | 2026-03-24 16:24:37 |
| TXN-01007311 | Toast | $73.98 | $1.92 | $72.06 | 2026-03-24 15:52:51 |
| TXN-01006715 | Toast | $30.68 | $0.80 | $29.88 | 2026-03-24 15:52:39 |
| TXN-01007042 | Toast | $55.94 | $1.45 | $54.49 | 2026-03-24 15:32:28 |
| TXN-01007804 | Toast | $73.24 | $1.90 | $71.34 | 2026-03-24 15:29:58 |
| TXN-01007472 | Toast | $39.85 | $1.04 | $38.81 | 2026-03-24 15:19:24 |
| TXN-01006761 | Toast | $70.30 | $1.83 | $68.47 | 2026-03-24 15:18:52 |
| TXN-01006975 | Toast | $39.30 | $1.02 | $38.28 | 2026-03-24 15:14:53 |
| TXN-01007097 | Toast | $67.73 | $1.76 | $65.97 | 2026-03-24 14:47:31 |
| TXN-01007525 | Toast | $74.06 | $1.93 | $72.13 | 2026-03-24 14:38:14 |
| TXN-01007245 | Toast | $45.27 | $1.18 | $44.09 | 2026-03-24 14:03:57 |
| TXN-01007184 | Toast | $71.20 | $1.85 | $69.35 | 2026-03-24 13:37:06 |
| TXN-01006971 | Toast | $64.66 | $1.68 | $62.98 | 2026-03-24 13:16:29 |
| TXN-01007703 | Toast | $28.39 | $0.74 | $27.65 | 2026-03-24 12:29:27 |
| TXN-01006954 | Toast | $72.34 | $1.88 | $70.46 | 2026-03-24 12:28:50 |
| TXN-01007066 | Toast | $66.20 | $1.72 | $64.48 | 2026-03-24 12:15:23 |
| TXN-01006783 | Toast | $51.99 | $1.35 | $50.64 | 2026-03-24 12:05:34 |