Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1498 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$87,949.64
Filtered tolls
$26,384.44
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005094 | UberEats | $53.98 | $16.19 | $37.79 | 2026-03-27 17:39:17 |
| TXN-01004824 | UberEats | $36.74 | $11.02 | $25.72 | 2026-03-27 17:24:16 |
| TXN-01004731 | UberEats | $50.25 | $15.07 | $35.18 | 2026-03-27 17:11:34 |
| TXN-01005822 | UberEats | $33.98 | $10.19 | $23.79 | 2026-03-27 16:41:20 |
| TXN-01004601 | UberEats | $78.40 | $23.52 | $54.88 | 2026-03-27 16:24:45 |
| TXN-01005749 | UberEats | $46.05 | $13.81 | $32.24 | 2026-03-27 16:17:14 |
| TXN-01004443 | UberEats | $45.90 | $13.77 | $32.13 | 2026-03-27 15:51:37 |
| TXN-01005315 | UberEats | $36.24 | $10.87 | $25.37 | 2026-03-27 15:39:19 |
| TXN-01005093 | UberEats | $57.45 | $17.23 | $40.22 | 2026-03-27 14:52:48 |
| TXN-01005125 | UberEats | $39.03 | $11.71 | $27.32 | 2026-03-27 14:26:07 |
| TXN-01005333 | UberEats | $56.93 | $17.08 | $39.85 | 2026-03-27 14:12:48 |
| TXN-01005086 | UberEats | $72.15 | $21.64 | $50.51 | 2026-03-27 14:08:13 |
| TXN-01004880 | UberEats | $70.75 | $21.22 | $49.53 | 2026-03-27 13:57:55 |
| TXN-01005777 | UberEats | $49.68 | $14.90 | $34.78 | 2026-03-27 13:41:11 |
| TXN-01005162 | UberEats | $78.80 | $23.64 | $55.16 | 2026-03-27 13:13:01 |
| TXN-01004804 | UberEats | $46.99 | $14.10 | $32.89 | 2026-03-27 13:10:09 |
| TXN-01005809 | UberEats | $58.76 | $17.63 | $41.13 | 2026-03-27 12:58:49 |
| TXN-01005741 | UberEats | $76.71 | $23.01 | $53.70 | 2026-03-27 12:25:37 |
| TXN-01005203 | UberEats | $77.62 | $23.29 | $54.33 | 2026-03-27 12:21:14 |
| TXN-01005915 | UberEats | $62.05 | $18.61 | $43.44 | 2026-03-27 12:18:59 |
| TXN-01005907 | UberEats | $39.45 | $11.84 | $27.61 | 2026-03-27 12:10:44 |
| TXN-01004428 | UberEats | $69.90 | $20.97 | $48.93 | 2026-03-27 12:01:13 |
| TXN-01005540 | UberEats | $39.62 | $11.89 | $27.73 | 2026-03-27 11:57:33 |
| TXN-01005116 | UberEats | $44.29 | $13.29 | $31.00 | 2026-03-27 11:43:34 |
| TXN-01005148 | UberEats | $32.73 | $9.82 | $22.91 | 2026-03-27 11:40:32 |