Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002724 | DoorDash | $44.79 | $13.44 | $31.35 | 2026-04-04 16:52:39 |
| TXN-01008919 | Clover | $72.34 | $1.74 | $70.60 | 2026-04-04 16:39:41 |
| TXN-01002954 | DoorDash | $39.70 | $11.91 | $27.79 | 2026-04-04 16:25:00 |
| TXN-01006652 | Toast | $62.53 | $1.63 | $60.90 | 2026-04-04 16:22:01 |
| TXN-01008305 | Square | $66.14 | $1.92 | $64.22 | 2026-04-04 16:18:22 |
| TXN-01005127 | UberEats | $54.66 | $16.40 | $38.26 | 2026-04-04 16:15:34 |
| TXN-01003156 | DoorDash | $66.95 | $20.09 | $46.86 | 2026-04-04 16:11:30 |
| TXN-01004619 | UberEats | $72.46 | $21.74 | $50.72 | 2026-04-04 16:08:12 |
| TXN-01002644 | DoorDash | $67.32 | $20.20 | $47.12 | 2026-04-04 15:58:08 |
| TXN-01004820 | UberEats | $68.60 | $20.58 | $48.02 | 2026-04-04 15:56:02 |
| TXN-01008413 | Square | $38.63 | $1.12 | $37.51 | 2026-04-04 15:55:34 |
| TXN-01004894 | UberEats | $70.05 | $21.01 | $49.04 | 2026-04-04 15:50:53 |
| TXN-01004138 | DoorDash | $58.22 | $17.47 | $40.75 | 2026-04-04 15:48:35 |
| TXN-01008807 | Clover | $42.99 | $1.03 | $41.96 | 2026-04-04 15:47:37 |
| TXN-01005705 | UberEats | $80.23 | $24.07 | $56.16 | 2026-04-04 15:43:56 |
| TXN-01009033 | Clover | $43.81 | $1.05 | $42.76 | 2026-04-04 15:42:32 |
| TXN-01007471 | Toast | $38.44 | $1.00 | $37.44 | 2026-04-04 15:40:29 |
| TXN-01007907 | Square | $45.34 | $1.31 | $44.03 | 2026-04-04 15:32:25 |
| TXN-01005453 | UberEats | $59.02 | $17.71 | $41.31 | 2026-04-04 15:11:46 |
| TXN-01008591 | Square | $49.09 | $1.42 | $47.67 | 2026-04-04 15:09:21 |
| TXN-01005260 | UberEats | $74.95 | $22.48 | $52.47 | 2026-04-04 15:07:02 |
| TXN-01003519 | DoorDash | $81.16 | $24.35 | $56.81 | 2026-04-04 15:07:01 |
| TXN-01005462 | UberEats | $71.33 | $21.40 | $49.93 | 2026-04-04 15:03:03 |
| TXN-01008576 | Square | $50.18 | $1.46 | $48.72 | 2026-04-04 14:59:23 |
| TXN-01008433 | Square | $38.43 | $1.11 | $37.32 | 2026-04-04 14:58:44 |