Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 545 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$28,597.73
Filtered tolls
$686.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009200 | Clover | $41.78 | $1.00 | $40.78 | 2026-03-09 13:30:08 |
| TXN-01009071 | Clover | $61.32 | $1.47 | $59.85 | 2026-03-09 12:59:24 |
| TXN-01008934 | Clover | $32.36 | $0.78 | $31.58 | 2026-03-09 11:16:27 |
| TXN-01009313 | Clover | $59.90 | $1.44 | $58.46 | 2026-03-09 10:43:42 |
| TXN-01009006 | Clover | $68.84 | $1.65 | $67.19 | 2026-03-09 08:17:15 |
| TXN-01008968 | Clover | $43.81 | $1.05 | $42.76 | 2026-03-08 21:14:33 |
| TXN-01009108 | Clover | $36.37 | $0.87 | $35.50 | 2026-03-08 19:35:33 |
| TXN-01008803 | Clover | $51.03 | $1.22 | $49.81 | 2026-03-08 19:34:20 |
| TXN-01009273 | Clover | $32.44 | $0.78 | $31.66 | 2026-03-08 18:53:16 |
| TXN-01009322 | Clover | $62.21 | $1.49 | $60.72 | 2026-03-08 18:36:40 |
| TXN-01008897 | Clover | $51.97 | $1.25 | $50.72 | 2026-03-08 18:35:58 |
| TXN-01009151 | Clover | $47.03 | $1.13 | $45.90 | 2026-03-08 17:50:46 |
| TXN-01008909 | Clover | $73.84 | $1.77 | $72.07 | 2026-03-08 17:31:19 |
| TXN-01009047 | Clover | $70.32 | $1.69 | $68.63 | 2026-03-08 15:55:23 |
| TXN-01008960 | Clover | $72.94 | $1.75 | $71.19 | 2026-03-08 15:37:42 |
| TXN-01009249 | Clover | $73.36 | $1.76 | $71.60 | 2026-03-08 15:06:42 |
| TXN-01009315 | Clover | $55.85 | $1.34 | $54.51 | 2026-03-08 14:27:43 |
| TXN-01009090 | Clover | $33.57 | $0.81 | $32.76 | 2026-03-08 13:00:35 |
| TXN-01009227 | Clover | $68.63 | $1.65 | $66.98 | 2026-03-08 11:59:52 |
| TXN-01008929 | Clover | $61.67 | $1.48 | $60.19 | 2026-03-08 08:52:59 |