Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004421 | DoorDash | $84.42 | $25.33 | $59.09 | 2026-03-30 10:05:12 |
| TXN-01002831 | DoorDash | $51.14 | $15.34 | $35.80 | 2026-03-30 09:15:22 |
| TXN-01002716 | DoorDash | $59.58 | $17.87 | $41.71 | 2026-03-30 09:13:33 |
| TXN-01004052 | DoorDash | $73.76 | $22.13 | $51.63 | 2026-03-30 08:51:46 |
| TXN-01004161 | DoorDash | $54.06 | $16.22 | $37.84 | 2026-03-30 08:35:30 |
| TXN-01003496 | DoorDash | $84.52 | $25.36 | $59.16 | 2026-03-29 21:58:28 |
| TXN-01002700 | DoorDash | $62.43 | $18.73 | $43.70 | 2026-03-29 20:51:37 |
| TXN-01003421 | DoorDash | $76.35 | $22.90 | $53.45 | 2026-03-29 20:47:32 |
| TXN-01003649 | DoorDash | $40.98 | $12.29 | $28.69 | 2026-03-29 20:46:35 |
| TXN-01003112 | DoorDash | $65.98 | $19.79 | $46.19 | 2026-03-29 20:40:48 |
| TXN-01003397 | DoorDash | $37.40 | $11.22 | $26.18 | 2026-03-29 20:38:23 |
| TXN-01004351 | DoorDash | $49.95 | $14.98 | $34.97 | 2026-03-29 20:29:48 |
| TXN-01003117 | DoorDash | $67.37 | $20.21 | $47.16 | 2026-03-29 20:24:37 |
| TXN-01003635 | DoorDash | $66.33 | $19.90 | $46.43 | 2026-03-29 19:56:59 |
| TXN-01004028 | DoorDash | $60.77 | $18.23 | $42.54 | 2026-03-29 19:26:06 |
| TXN-01004230 | DoorDash | $39.90 | $11.97 | $27.93 | 2026-03-29 19:11:14 |
| TXN-01003410 | DoorDash | $60.06 | $18.02 | $42.04 | 2026-03-29 18:58:33 |
| TXN-01003841 | DoorDash | $60.43 | $18.13 | $42.30 | 2026-03-29 18:45:37 |
| TXN-01003439 | DoorDash | $45.95 | $13.79 | $32.16 | 2026-03-29 18:44:25 |
| TXN-01002782 | DoorDash | $52.54 | $15.76 | $36.78 | 2026-03-29 18:35:30 |
| TXN-01003051 | DoorDash | $47.38 | $14.21 | $33.17 | 2026-03-29 18:27:38 |
| TXN-01003720 | DoorDash | $33.68 | $10.10 | $23.58 | 2026-03-29 18:23:25 |
| TXN-01003452 | DoorDash | $42.62 | $12.79 | $29.83 | 2026-03-29 18:01:55 |
| TXN-01003380 | DoorDash | $73.27 | $21.98 | $51.29 | 2026-03-29 17:55:00 |
| TXN-01004098 | DoorDash | $34.21 | $10.26 | $23.95 | 2026-03-29 17:54:18 |