Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 681 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$40,370.98
Filtered tolls
$12,111.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006154 | GrubHub | $62.10 | $18.63 | $43.47 | 2026-03-14 14:28:29 |
| TXN-01005939 | GrubHub | $53.89 | $16.17 | $37.72 | 2026-03-14 14:24:56 |
| TXN-01006466 | GrubHub | $32.83 | $9.85 | $22.98 | 2026-03-14 14:14:42 |
| TXN-01006083 | GrubHub | $56.45 | $16.93 | $39.52 | 2026-03-14 14:04:22 |
| TXN-01006554 | GrubHub | $59.02 | $17.71 | $41.31 | 2026-03-14 13:57:05 |
| TXN-01006317 | GrubHub | $81.35 | $24.40 | $56.95 | 2026-03-14 13:49:32 |
| TXN-01006571 | GrubHub | $67.33 | $20.20 | $47.13 | 2026-03-14 13:45:48 |
| TXN-01005926 | GrubHub | $33.06 | $9.92 | $23.14 | 2026-03-14 13:04:23 |
| TXN-01006165 | GrubHub | $65.26 | $19.58 | $45.68 | 2026-03-14 12:54:22 |
| TXN-01006198 | GrubHub | $63.19 | $18.96 | $44.23 | 2026-03-14 12:51:46 |
| TXN-01006455 | GrubHub | $40.10 | $12.03 | $28.07 | 2026-03-14 12:31:29 |
| TXN-01006553 | GrubHub | $81.43 | $24.43 | $57.00 | 2026-03-14 12:18:32 |
| TXN-01006515 | GrubHub | $59.83 | $17.95 | $41.88 | 2026-03-14 11:52:29 |
| TXN-01006480 | GrubHub | $38.30 | $11.49 | $26.81 | 2026-03-14 11:39:23 |
| TXN-01006406 | GrubHub | $71.16 | $21.35 | $49.81 | 2026-03-14 11:14:05 |
| TXN-01006559 | GrubHub | $33.43 | $10.03 | $23.40 | 2026-03-14 10:31:44 |
| TXN-01006524 | GrubHub | $70.53 | $21.16 | $49.37 | 2026-03-13 21:50:30 |
| TXN-01005950 | GrubHub | $46.09 | $13.83 | $32.26 | 2026-03-13 20:58:08 |
| TXN-01006142 | GrubHub | $50.25 | $15.07 | $35.18 | 2026-03-13 20:04:32 |
| TXN-01006401 | GrubHub | $52.40 | $15.72 | $36.68 | 2026-03-13 19:24:45 |
| TXN-01006138 | GrubHub | $45.85 | $13.76 | $32.09 | 2026-03-13 18:22:47 |
| TXN-01006240 | GrubHub | $57.65 | $17.29 | $40.36 | 2026-03-13 17:55:41 |
| TXN-01006215 | GrubHub | $41.54 | $12.46 | $29.08 | 2026-03-13 16:07:50 |
| TXN-01006172 | GrubHub | $40.67 | $12.20 | $28.47 | 2026-03-13 15:28:24 |
| TXN-01006218 | GrubHub | $43.81 | $13.14 | $30.67 | 2026-03-13 15:19:49 |