Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 953 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$50,836.50
Filtered tolls
$1,474.20
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008767 | Square | $64.12 | $1.86 | $62.26 | 2026-03-21 17:12:23 |
| TXN-01007960 | Square | $40.39 | $1.17 | $39.22 | 2026-03-21 16:03:20 |
| TXN-01008746 | Square | $34.06 | $0.99 | $33.07 | 2026-03-21 15:55:01 |
| TXN-01008235 | Square | $63.79 | $1.85 | $61.94 | 2026-03-21 14:36:53 |
| TXN-01008031 | Square | $38.29 | $1.11 | $37.18 | 2026-03-21 14:29:01 |
| TXN-01008662 | Square | $40.77 | $1.18 | $39.59 | 2026-03-21 13:56:16 |
| TXN-01008630 | Square | $64.40 | $1.87 | $62.53 | 2026-03-21 13:54:01 |
| TXN-01008456 | Square | $50.90 | $1.48 | $49.42 | 2026-03-21 13:43:11 |
| TXN-01007895 | Square | $29.41 | $0.85 | $28.56 | 2026-03-21 13:16:33 |
| TXN-01008668 | Square | $68.22 | $1.98 | $66.24 | 2026-03-21 13:06:15 |
| TXN-01008240 | Square | $44.59 | $1.29 | $43.30 | 2026-03-21 13:05:35 |
| TXN-01008366 | Square | $71.34 | $2.07 | $69.27 | 2026-03-21 12:44:19 |
| TXN-01008629 | Square | $66.30 | $1.92 | $64.38 | 2026-03-21 12:17:09 |
| TXN-01007902 | Square | $71.72 | $2.08 | $69.64 | 2026-03-21 12:04:51 |
| TXN-01007863 | Square | $69.34 | $2.01 | $67.33 | 2026-03-21 11:42:13 |
| TXN-01007931 | Square | $45.11 | $1.31 | $43.80 | 2026-03-21 11:41:08 |
| TXN-01008121 | Square | $34.04 | $0.99 | $33.05 | 2026-03-21 11:19:59 |
| TXN-01008332 | Square | $55.01 | $1.60 | $53.41 | 2026-03-21 07:12:19 |
| TXN-01008067 | Square | $59.53 | $1.73 | $57.80 | 2026-03-20 22:58:16 |
| TXN-01008106 | Square | $44.89 | $1.30 | $43.59 | 2026-03-20 21:47:47 |
| TXN-01008775 | Square | $31.08 | $0.90 | $30.18 | 2026-03-20 20:27:40 |
| TXN-01008328 | Square | $61.61 | $1.79 | $59.82 | 2026-03-20 20:20:37 |
| TXN-01008740 | Square | $75.02 | $2.18 | $72.84 | 2026-03-20 20:00:36 |
| TXN-01008745 | Square | $59.58 | $1.73 | $57.85 | 2026-03-20 19:52:04 |
| TXN-01008248 | Square | $47.50 | $1.38 | $46.12 | 2026-03-20 19:40:10 |