Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1226 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$64,491.21
Filtered tolls
$1,676.71
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006687 | Toast | $53.68 | $1.40 | $52.28 | 2026-03-24 11:50:41 |
| TXN-01006739 | Toast | $61.61 | $1.60 | $60.01 | 2026-03-24 11:49:40 |
| TXN-01007616 | Toast | $58.25 | $1.51 | $56.74 | 2026-03-24 08:35:31 |
| TXN-01007166 | Toast | $67.53 | $1.76 | $65.77 | 2026-03-23 23:23:56 |
| TXN-01006930 | Toast | $41.25 | $1.07 | $40.18 | 2026-03-23 21:54:23 |
| TXN-01006632 | Toast | $46.17 | $1.20 | $44.97 | 2026-03-23 21:47:40 |
| TXN-01006746 | Toast | $67.03 | $1.74 | $65.29 | 2026-03-23 20:29:07 |
| TXN-01007620 | Toast | $52.07 | $1.35 | $50.72 | 2026-03-23 20:03:10 |
| TXN-01006813 | Toast | $34.18 | $0.89 | $33.29 | 2026-03-23 19:46:13 |
| TXN-01006902 | Toast | $49.73 | $1.29 | $48.44 | 2026-03-23 19:34:37 |
| TXN-01007188 | Toast | $33.41 | $0.87 | $32.54 | 2026-03-23 19:34:36 |
| TXN-01007629 | Toast | $45.95 | $1.19 | $44.76 | 2026-03-23 19:20:48 |
| TXN-01007115 | Toast | $29.12 | $0.76 | $28.36 | 2026-03-23 19:05:42 |
| TXN-01007477 | Toast | $77.30 | $2.01 | $75.29 | 2026-03-23 18:45:17 |
| TXN-01007480 | Toast | $53.60 | $1.39 | $52.21 | 2026-03-23 18:22:06 |
| TXN-01007244 | Toast | $32.07 | $0.83 | $31.24 | 2026-03-23 18:12:02 |
| TXN-01007088 | Toast | $44.36 | $1.15 | $43.21 | 2026-03-23 18:09:11 |
| TXN-01007576 | Toast | $61.07 | $1.59 | $59.48 | 2026-03-23 18:06:46 |
| TXN-01006984 | Toast | $62.69 | $1.63 | $61.06 | 2026-03-23 16:20:21 |
| TXN-01007491 | Toast | $56.96 | $1.48 | $55.48 | 2026-03-23 16:18:49 |
| TXN-01007800 | Toast | $62.74 | $1.63 | $61.11 | 2026-03-23 15:57:34 |
| TXN-01006709 | Toast | $77.07 | $2.00 | $75.07 | 2026-03-23 15:43:41 |
| TXN-01006978 | Toast | $71.35 | $1.86 | $69.49 | 2026-03-23 15:06:13 |
| TXN-01007130 | Toast | $72.88 | $1.89 | $70.99 | 2026-03-23 14:44:15 |
| TXN-01006916 | Toast | $73.19 | $1.90 | $71.29 | 2026-03-23 14:33:24 |