Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005629 | UberEats | $34.85 | $10.46 | $24.39 | 2026-04-04 14:58:37 |
| TXN-01002811 | DoorDash | $65.51 | $19.65 | $45.86 | 2026-04-04 14:46:59 |
| TXN-01008883 | Clover | $52.27 | $1.25 | $51.02 | 2026-04-04 14:46:48 |
| TXN-01002967 | DoorDash | $76.19 | $22.86 | $53.33 | 2026-04-04 14:46:19 |
| TXN-01008149 | Square | $55.04 | $1.60 | $53.44 | 2026-04-04 14:43:11 |
| TXN-01003185 | DoorDash | $37.27 | $11.18 | $26.09 | 2026-04-04 14:40:43 |
| TXN-01006059 | GrubHub | $66.58 | $19.97 | $46.61 | 2026-04-04 14:32:51 |
| TXN-01006977 | Toast | $62.98 | $1.64 | $61.34 | 2026-04-04 14:19:59 |
| TXN-01005085 | UberEats | $53.73 | $16.12 | $37.61 | 2026-04-04 14:19:49 |
| TXN-01008471 | Square | $37.73 | $1.09 | $36.64 | 2026-04-04 14:17:56 |
| TXN-01007952 | Square | $28.53 | $0.83 | $27.70 | 2026-04-04 14:10:15 |
| TXN-01004683 | UberEats | $43.63 | $13.09 | $30.54 | 2026-04-04 14:08:38 |
| TXN-01007590 | Toast | $69.00 | $1.79 | $67.21 | 2026-04-04 14:08:12 |
| TXN-01004844 | UberEats | $53.48 | $16.04 | $37.44 | 2026-04-04 14:07:54 |
| TXN-01009162 | Clover | $39.98 | $0.96 | $39.02 | 2026-04-04 14:03:50 |
| TXN-01006915 | Toast | $74.03 | $1.92 | $72.11 | 2026-04-04 13:58:55 |
| TXN-01008511 | Square | $57.50 | $1.67 | $55.83 | 2026-04-04 13:51:58 |
| TXN-01005649 | UberEats | $41.45 | $12.44 | $29.01 | 2026-04-04 13:48:06 |
| TXN-01007181 | Toast | $36.71 | $0.95 | $35.76 | 2026-04-04 13:42:26 |
| TXN-01003281 | DoorDash | $57.97 | $17.39 | $40.58 | 2026-04-04 13:40:55 |
| TXN-01003150 | DoorDash | $64.76 | $19.43 | $45.33 | 2026-04-04 13:40:14 |
| TXN-01007946 | Square | $70.07 | $2.03 | $68.04 | 2026-04-04 13:38:00 |
| TXN-01007358 | Toast | $36.24 | $0.94 | $35.30 | 2026-04-04 13:30:07 |
| TXN-01002985 | DoorDash | $41.74 | $12.52 | $29.22 | 2026-04-04 13:29:49 |
| TXN-01003977 | DoorDash | $74.31 | $22.29 | $52.02 | 2026-04-04 13:26:24 |