Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002588 | DoorDash | $80.64 | $24.19 | $56.45 | 2026-03-29 17:38:54 |
| TXN-01004060 | DoorDash | $40.13 | $12.04 | $28.09 | 2026-03-29 17:30:18 |
| TXN-01004220 | DoorDash | $74.24 | $22.27 | $51.97 | 2026-03-29 17:14:48 |
| TXN-01003482 | DoorDash | $84.92 | $25.48 | $59.44 | 2026-03-29 17:09:41 |
| TXN-01004332 | DoorDash | $52.70 | $15.81 | $36.89 | 2026-03-29 16:46:06 |
| TXN-01003879 | DoorDash | $68.02 | $20.41 | $47.61 | 2026-03-29 16:37:19 |
| TXN-01002650 | DoorDash | $33.73 | $10.12 | $23.61 | 2026-03-29 16:22:16 |
| TXN-01003060 | DoorDash | $40.97 | $12.29 | $28.68 | 2026-03-29 16:06:29 |
| TXN-01004215 | DoorDash | $74.59 | $22.38 | $52.21 | 2026-03-29 15:58:11 |
| TXN-01002903 | DoorDash | $79.10 | $23.73 | $55.37 | 2026-03-29 15:50:40 |
| TXN-01002666 | DoorDash | $83.78 | $25.13 | $58.65 | 2026-03-29 15:21:01 |
| TXN-01004361 | DoorDash | $79.29 | $23.79 | $55.50 | 2026-03-29 15:11:15 |
| TXN-01003064 | DoorDash | $58.26 | $17.48 | $40.78 | 2026-03-29 14:49:03 |
| TXN-01003472 | DoorDash | $50.31 | $15.09 | $35.22 | 2026-03-29 14:46:33 |
| TXN-01003674 | DoorDash | $82.85 | $24.85 | $58.00 | 2026-03-29 14:44:38 |
| TXN-01002552 | DoorDash | $67.55 | $20.26 | $47.29 | 2026-03-29 14:18:44 |
| TXN-01002528 | DoorDash | $83.26 | $24.98 | $58.28 | 2026-03-29 14:16:40 |
| TXN-01003773 | DoorDash | $77.06 | $23.12 | $53.94 | 2026-03-29 13:50:25 |
| TXN-01004232 | DoorDash | $68.58 | $20.57 | $48.01 | 2026-03-29 13:49:21 |
| TXN-01003765 | DoorDash | $32.37 | $9.71 | $22.66 | 2026-03-29 13:37:55 |
| TXN-01002807 | DoorDash | $60.74 | $18.22 | $42.52 | 2026-03-29 13:34:48 |
| TXN-01003048 | DoorDash | $81.13 | $24.34 | $56.79 | 2026-03-29 13:29:45 |
| TXN-01002912 | DoorDash | $49.52 | $14.86 | $34.66 | 2026-03-29 13:25:51 |
| TXN-01003703 | DoorDash | $79.25 | $23.77 | $55.48 | 2026-03-29 13:25:32 |
| TXN-01003337 | DoorDash | $51.42 | $15.43 | $35.99 | 2026-03-29 13:15:17 |