Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 681 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$40,370.98
Filtered tolls
$12,111.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006002 | GrubHub | $82.00 | $24.60 | $57.40 | 2026-03-13 13:45:29 |
| TXN-01006329 | GrubHub | $57.48 | $17.24 | $40.24 | 2026-03-13 12:46:07 |
| TXN-01006057 | GrubHub | $60.22 | $18.07 | $42.15 | 2026-03-13 12:32:33 |
| TXN-01006021 | GrubHub | $37.55 | $11.26 | $26.29 | 2026-03-13 12:27:17 |
| TXN-01005931 | GrubHub | $52.22 | $15.67 | $36.55 | 2026-03-13 12:04:13 |
| TXN-01006444 | GrubHub | $63.75 | $19.12 | $44.63 | 2026-03-13 11:52:51 |
| TXN-01006090 | GrubHub | $68.72 | $20.62 | $48.10 | 2026-03-13 11:40:50 |
| TXN-01006543 | GrubHub | $83.51 | $25.05 | $58.46 | 2026-03-13 11:05:37 |
| TXN-01006350 | GrubHub | $61.71 | $18.51 | $43.20 | 2026-03-13 10:32:43 |
| TXN-01005956 | GrubHub | $44.97 | $13.49 | $31.48 | 2026-03-13 08:06:16 |
| TXN-01006541 | GrubHub | $47.29 | $14.19 | $33.10 | 2026-03-12 22:24:43 |
| TXN-01006298 | GrubHub | $48.23 | $14.47 | $33.76 | 2026-03-12 20:59:44 |
| TXN-01006522 | GrubHub | $81.72 | $24.52 | $57.20 | 2026-03-12 20:53:00 |
| TXN-01005960 | GrubHub | $63.88 | $19.16 | $44.72 | 2026-03-12 20:00:51 |
| TXN-01006340 | GrubHub | $60.64 | $18.19 | $42.45 | 2026-03-12 20:00:50 |
| TXN-01006393 | GrubHub | $53.44 | $16.03 | $37.41 | 2026-03-12 19:48:02 |
| TXN-01006040 | GrubHub | $79.24 | $23.77 | $55.47 | 2026-03-12 19:21:09 |
| TXN-01006058 | GrubHub | $72.65 | $21.80 | $50.85 | 2026-03-12 19:20:50 |
| TXN-01006462 | GrubHub | $68.68 | $20.60 | $48.08 | 2026-03-12 19:12:28 |
| TXN-01006318 | GrubHub | $48.08 | $14.42 | $33.66 | 2026-03-12 19:11:28 |
| TXN-01006236 | GrubHub | $81.83 | $24.55 | $57.28 | 2026-03-12 18:56:49 |
| TXN-01006261 | GrubHub | $38.04 | $11.41 | $26.63 | 2026-03-12 18:37:55 |
| TXN-01006386 | GrubHub | $81.06 | $24.32 | $56.74 | 2026-03-12 17:25:11 |
| TXN-01006453 | GrubHub | $39.62 | $11.89 | $27.73 | 2026-03-12 17:19:27 |
| TXN-01006149 | GrubHub | $70.74 | $21.22 | $49.52 | 2026-03-12 16:18:42 |