Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 953 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$50,836.50
Filtered tolls
$1,474.20
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008655 | Square | $50.47 | $1.46 | $49.01 | 2026-03-20 18:42:58 |
| TXN-01008138 | Square | $48.49 | $1.41 | $47.08 | 2026-03-20 18:42:33 |
| TXN-01008324 | Square | $42.38 | $1.23 | $41.15 | 2026-03-20 18:38:05 |
| TXN-01008375 | Square | $46.98 | $1.36 | $45.62 | 2026-03-20 18:34:08 |
| TXN-01008165 | Square | $41.59 | $1.21 | $40.38 | 2026-03-20 18:23:07 |
| TXN-01008650 | Square | $41.49 | $1.20 | $40.29 | 2026-03-20 18:04:13 |
| TXN-01008611 | Square | $39.58 | $1.15 | $38.43 | 2026-03-20 17:56:02 |
| TXN-01008476 | Square | $65.07 | $1.89 | $63.18 | 2026-03-20 17:52:37 |
| TXN-01007921 | Square | $49.63 | $1.44 | $48.19 | 2026-03-20 16:18:08 |
| TXN-01007851 | Square | $58.77 | $1.70 | $57.07 | 2026-03-20 16:05:17 |
| TXN-01008497 | Square | $42.57 | $1.23 | $41.34 | 2026-03-20 15:41:27 |
| TXN-01008013 | Square | $71.13 | $2.06 | $69.07 | 2026-03-20 15:19:59 |
| TXN-01008068 | Square | $36.77 | $1.07 | $35.70 | 2026-03-20 15:15:24 |
| TXN-01008202 | Square | $44.58 | $1.29 | $43.29 | 2026-03-20 14:56:58 |
| TXN-01008408 | Square | $39.06 | $1.13 | $37.93 | 2026-03-20 14:48:22 |
| TXN-01008596 | Square | $61.98 | $1.80 | $60.18 | 2026-03-20 13:51:04 |
| TXN-01008331 | Square | $34.05 | $0.99 | $33.06 | 2026-03-20 13:49:46 |
| TXN-01008489 | Square | $48.35 | $1.40 | $46.95 | 2026-03-20 13:47:33 |
| TXN-01008544 | Square | $60.92 | $1.77 | $59.15 | 2026-03-20 13:14:01 |
| TXN-01008546 | Square | $45.91 | $1.33 | $44.58 | 2026-03-20 13:00:15 |
| TXN-01008618 | Square | $30.19 | $0.88 | $29.31 | 2026-03-20 12:02:39 |
| TXN-01008381 | Square | $63.47 | $1.84 | $61.63 | 2026-03-20 11:42:41 |
| TXN-01007893 | Square | $55.72 | $1.62 | $54.10 | 2026-03-20 11:08:44 |
| TXN-01008209 | Square | $70.83 | $2.05 | $68.78 | 2026-03-20 11:06:20 |
| TXN-01008693 | Square | $39.08 | $1.13 | $37.95 | 2026-03-20 10:26:22 |