Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1498 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$87,949.64
Filtered tolls
$26,384.44
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004873 | UberEats | $48.34 | $14.50 | $33.84 | 2026-03-26 18:07:49 |
| TXN-01005720 | UberEats | $57.68 | $17.30 | $40.38 | 2026-03-26 17:49:05 |
| TXN-01005746 | UberEats | $51.43 | $15.43 | $36.00 | 2026-03-26 17:26:28 |
| TXN-01004596 | UberEats | $55.01 | $16.50 | $38.51 | 2026-03-26 16:49:09 |
| TXN-01005389 | UberEats | $77.29 | $23.19 | $54.10 | 2026-03-26 16:43:14 |
| TXN-01005602 | UberEats | $78.04 | $23.41 | $54.63 | 2026-03-26 15:35:51 |
| TXN-01005519 | UberEats | $52.15 | $15.64 | $36.51 | 2026-03-26 15:06:21 |
| TXN-01005724 | UberEats | $72.48 | $21.74 | $50.74 | 2026-03-26 14:19:43 |
| TXN-01005202 | UberEats | $69.84 | $20.95 | $48.89 | 2026-03-26 14:16:18 |
| TXN-01004519 | UberEats | $45.55 | $13.66 | $31.89 | 2026-03-26 13:39:35 |
| TXN-01005648 | UberEats | $36.50 | $10.95 | $25.55 | 2026-03-26 13:35:10 |
| TXN-01004967 | UberEats | $44.23 | $13.27 | $30.96 | 2026-03-26 13:26:08 |
| TXN-01005659 | UberEats | $35.02 | $10.51 | $24.51 | 2026-03-26 13:12:11 |
| TXN-01005613 | UberEats | $56.84 | $17.05 | $39.79 | 2026-03-26 13:10:04 |
| TXN-01004672 | UberEats | $37.10 | $11.13 | $25.97 | 2026-03-26 13:00:39 |
| TXN-01005862 | UberEats | $47.48 | $14.24 | $33.24 | 2026-03-26 12:53:51 |
| TXN-01004631 | UberEats | $81.64 | $24.49 | $57.15 | 2026-03-26 12:39:30 |
| TXN-01005164 | UberEats | $46.19 | $13.86 | $32.33 | 2026-03-26 12:28:34 |
| TXN-01005271 | UberEats | $63.54 | $19.06 | $44.48 | 2026-03-26 12:22:50 |
| TXN-01005063 | UberEats | $40.65 | $12.19 | $28.46 | 2026-03-26 12:04:20 |
| TXN-01005904 | UberEats | $65.64 | $19.69 | $45.95 | 2026-03-26 11:55:13 |
| TXN-01005623 | UberEats | $32.44 | $9.73 | $22.71 | 2026-03-26 11:47:56 |
| TXN-01005905 | UberEats | $63.64 | $19.09 | $44.55 | 2026-03-26 11:10:03 |
| TXN-01005819 | UberEats | $71.39 | $21.42 | $49.97 | 2026-03-26 10:19:07 |
| TXN-01005439 | UberEats | $67.70 | $20.31 | $47.39 | 2026-03-26 10:13:23 |