Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005704 | UberEats | $67.14 | $20.14 | $47.00 | 2026-04-04 13:26:16 |
| TXN-01004259 | DoorDash | $67.77 | $20.33 | $47.44 | 2026-04-04 13:24:24 |
| TXN-01005270 | UberEats | $67.08 | $20.12 | $46.96 | 2026-04-04 13:24:15 |
| TXN-01008425 | Square | $33.92 | $0.98 | $32.94 | 2026-04-04 13:15:29 |
| TXN-01003870 | DoorDash | $33.92 | $10.18 | $23.74 | 2026-04-04 13:10:44 |
| TXN-01005216 | UberEats | $47.88 | $14.36 | $33.52 | 2026-04-04 13:05:47 |
| TXN-01006026 | GrubHub | $80.00 | $24.00 | $56.00 | 2026-04-04 13:04:49 |
| TXN-01008912 | Clover | $58.27 | $1.40 | $56.87 | 2026-04-04 13:01:16 |
| TXN-01005474 | UberEats | $60.28 | $18.08 | $42.20 | 2026-04-04 13:00:40 |
| TXN-01005626 | UberEats | $69.24 | $20.77 | $48.47 | 2026-04-04 13:00:20 |
| TXN-01006643 | Toast | $56.08 | $1.46 | $54.62 | 2026-04-04 12:59:22 |
| TXN-01009045 | Clover | $73.16 | $1.76 | $71.40 | 2026-04-04 12:51:24 |
| TXN-01008107 | Square | $39.97 | $1.16 | $38.81 | 2026-04-04 12:49:36 |
| TXN-01003167 | DoorDash | $82.39 | $24.72 | $57.67 | 2026-04-04 12:44:45 |
| TXN-01003644 | DoorDash | $46.78 | $14.03 | $32.75 | 2026-04-04 12:44:28 |
| TXN-01003231 | DoorDash | $40.27 | $12.08 | $28.19 | 2026-04-04 12:43:49 |
| TXN-01003459 | DoorDash | $62.59 | $18.78 | $43.81 | 2026-04-04 12:40:02 |
| TXN-01008584 | Square | $50.37 | $1.46 | $48.91 | 2026-04-04 12:37:51 |
| TXN-01003253 | DoorDash | $34.63 | $10.39 | $24.24 | 2026-04-04 12:36:00 |
| TXN-01003734 | DoorDash | $82.27 | $24.68 | $57.59 | 2026-04-04 12:32:14 |
| TXN-01007342 | Toast | $56.77 | $1.48 | $55.29 | 2026-04-04 12:30:37 |
| TXN-01008151 | Square | $42.32 | $1.23 | $41.09 | 2026-04-04 12:21:25 |
| TXN-01007495 | Toast | $68.60 | $1.78 | $66.82 | 2026-04-04 12:19:09 |
| TXN-01004583 | UberEats | $44.50 | $13.35 | $31.15 | 2026-04-04 12:19:00 |
| TXN-01003855 | DoorDash | $53.93 | $16.18 | $37.75 | 2026-04-04 12:15:39 |