Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003258 | DoorDash | $75.58 | $22.67 | $52.91 | 2026-03-29 12:56:59 |
| TXN-01003539 | DoorDash | $79.93 | $23.98 | $55.95 | 2026-03-29 12:48:10 |
| TXN-01003978 | DoorDash | $67.55 | $20.26 | $47.29 | 2026-03-29 12:42:12 |
| TXN-01002969 | DoorDash | $61.20 | $18.36 | $42.84 | 2026-03-29 12:37:09 |
| TXN-01003402 | DoorDash | $37.98 | $11.39 | $26.59 | 2026-03-29 12:33:10 |
| TXN-01002557 | DoorDash | $75.39 | $22.62 | $52.77 | 2026-03-29 12:26:13 |
| TXN-01004105 | DoorDash | $37.10 | $11.13 | $25.97 | 2026-03-29 12:13:08 |
| TXN-01003528 | DoorDash | $55.41 | $16.62 | $38.79 | 2026-03-29 12:03:45 |
| TXN-01003043 | DoorDash | $56.89 | $17.07 | $39.82 | 2026-03-29 11:56:11 |
| TXN-01004312 | DoorDash | $71.77 | $21.53 | $50.24 | 2026-03-29 11:19:18 |
| TXN-01003189 | DoorDash | $43.47 | $13.04 | $30.43 | 2026-03-29 11:10:12 |
| TXN-01004377 | DoorDash | $57.21 | $17.16 | $40.05 | 2026-03-29 11:07:38 |
| TXN-01003286 | DoorDash | $61.62 | $18.49 | $43.13 | 2026-03-29 10:54:21 |
| TXN-01003511 | DoorDash | $67.40 | $20.22 | $47.18 | 2026-03-29 10:35:02 |
| TXN-01004378 | DoorDash | $73.55 | $22.06 | $51.49 | 2026-03-29 10:07:24 |
| TXN-01003559 | DoorDash | $58.32 | $17.50 | $40.82 | 2026-03-29 10:06:04 |
| TXN-01002756 | DoorDash | $65.92 | $19.78 | $46.14 | 2026-03-29 10:02:51 |
| TXN-01002656 | DoorDash | $55.44 | $16.63 | $38.81 | 2026-03-29 09:15:07 |
| TXN-01003524 | DoorDash | $40.57 | $12.17 | $28.40 | 2026-03-28 21:29:40 |
| TXN-01003804 | DoorDash | $60.34 | $18.10 | $42.24 | 2026-03-28 21:22:50 |
| TXN-01003486 | DoorDash | $60.64 | $18.19 | $42.45 | 2026-03-28 20:43:06 |
| TXN-01003251 | DoorDash | $36.73 | $11.02 | $25.71 | 2026-03-28 19:56:30 |
| TXN-01003902 | DoorDash | $48.30 | $14.49 | $33.81 | 2026-03-28 19:52:14 |
| TXN-01002603 | DoorDash | $52.24 | $15.67 | $36.57 | 2026-03-28 19:28:10 |
| TXN-01002718 | DoorDash | $80.17 | $24.05 | $56.12 | 2026-03-28 19:19:40 |