Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 681 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$40,370.98
Filtered tolls
$12,111.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006151 | GrubHub | $33.74 | $10.12 | $23.62 | 2026-03-12 14:54:40 |
| TXN-01006099 | GrubHub | $63.80 | $19.14 | $44.66 | 2026-03-12 13:38:57 |
| TXN-01006561 | GrubHub | $73.94 | $22.18 | $51.76 | 2026-03-12 13:34:21 |
| TXN-01006471 | GrubHub | $81.41 | $24.42 | $56.99 | 2026-03-12 13:16:49 |
| TXN-01006183 | GrubHub | $76.66 | $23.00 | $53.66 | 2026-03-12 13:07:16 |
| TXN-01006098 | GrubHub | $56.57 | $16.97 | $39.60 | 2026-03-12 12:49:09 |
| TXN-01006418 | GrubHub | $35.41 | $10.62 | $24.79 | 2026-03-12 12:43:07 |
| TXN-01006563 | GrubHub | $58.90 | $17.67 | $41.23 | 2026-03-12 12:02:51 |
| TXN-01006540 | GrubHub | $70.44 | $21.13 | $49.31 | 2026-03-12 11:52:53 |
| TXN-01006461 | GrubHub | $64.95 | $19.48 | $45.47 | 2026-03-12 10:28:35 |
| TXN-01006435 | GrubHub | $81.48 | $24.44 | $57.04 | 2026-03-12 09:06:49 |
| TXN-01006396 | GrubHub | $32.61 | $9.78 | $22.83 | 2026-03-12 09:06:42 |
| TXN-01006469 | GrubHub | $74.75 | $22.43 | $52.32 | 2026-03-12 08:53:03 |
| TXN-01006389 | GrubHub | $39.64 | $11.89 | $27.75 | 2026-03-12 08:05:26 |
| TXN-01006285 | GrubHub | $47.85 | $14.36 | $33.49 | 2026-03-11 21:49:12 |
| TXN-01006459 | GrubHub | $39.54 | $11.86 | $27.68 | 2026-03-11 20:18:44 |
| TXN-01006483 | GrubHub | $32.25 | $9.67 | $22.58 | 2026-03-11 20:18:25 |
| TXN-01006394 | GrubHub | $84.26 | $25.28 | $58.98 | 2026-03-11 19:37:10 |
| TXN-01006303 | GrubHub | $65.15 | $19.55 | $45.60 | 2026-03-11 18:24:07 |
| TXN-01005934 | GrubHub | $51.78 | $15.53 | $36.25 | 2026-03-11 18:20:44 |
| TXN-01006591 | GrubHub | $62.09 | $18.63 | $43.46 | 2026-03-11 18:08:42 |
| TXN-01006055 | GrubHub | $51.78 | $15.53 | $36.25 | 2026-03-11 18:04:32 |
| TXN-01005936 | GrubHub | $70.94 | $21.28 | $49.66 | 2026-03-11 17:47:05 |
| TXN-01006397 | GrubHub | $63.56 | $19.07 | $44.49 | 2026-03-11 17:41:15 |
| TXN-01006060 | GrubHub | $82.45 | $24.73 | $57.72 | 2026-03-11 17:10:15 |