Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 953 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$50,836.50
Filtered tolls
$1,474.20
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008675 | Square | $32.79 | $0.95 | $31.84 | 2026-03-20 09:47:51 |
| TXN-01008419 | Square | $48.04 | $1.39 | $46.65 | 2026-03-20 09:17:34 |
| TXN-01008761 | Square | $35.46 | $1.03 | $34.43 | 2026-03-19 20:57:54 |
| TXN-01008752 | Square | $54.37 | $1.58 | $52.79 | 2026-03-19 20:51:42 |
| TXN-01008460 | Square | $60.28 | $1.75 | $58.53 | 2026-03-19 20:28:39 |
| TXN-01007859 | Square | $63.06 | $1.83 | $61.23 | 2026-03-19 19:55:04 |
| TXN-01008113 | Square | $51.59 | $1.50 | $50.09 | 2026-03-19 19:42:31 |
| TXN-01008578 | Square | $74.71 | $2.17 | $72.54 | 2026-03-19 19:32:32 |
| TXN-01008656 | Square | $67.54 | $1.96 | $65.58 | 2026-03-19 19:29:32 |
| TXN-01008436 | Square | $56.40 | $1.64 | $54.76 | 2026-03-19 19:27:04 |
| TXN-01008188 | Square | $47.31 | $1.37 | $45.94 | 2026-03-19 19:22:19 |
| TXN-01008270 | Square | $42.72 | $1.24 | $41.48 | 2026-03-19 19:06:34 |
| TXN-01008080 | Square | $39.59 | $1.15 | $38.44 | 2026-03-19 18:55:03 |
| TXN-01008234 | Square | $28.72 | $0.83 | $27.89 | 2026-03-19 18:52:15 |
| TXN-01008667 | Square | $76.55 | $2.22 | $74.33 | 2026-03-19 18:42:01 |
| TXN-01007934 | Square | $44.98 | $1.30 | $43.68 | 2026-03-19 18:30:13 |
| TXN-01008474 | Square | $66.26 | $1.92 | $64.34 | 2026-03-19 17:51:55 |
| TXN-01008577 | Square | $45.33 | $1.31 | $44.02 | 2026-03-19 17:51:49 |
| TXN-01008519 | Square | $51.09 | $1.48 | $49.61 | 2026-03-19 17:37:33 |
| TXN-01008233 | Square | $60.85 | $1.76 | $59.09 | 2026-03-19 17:35:06 |
| TXN-01008271 | Square | $32.63 | $0.95 | $31.68 | 2026-03-19 17:24:47 |
| TXN-01008229 | Square | $45.87 | $1.33 | $44.54 | 2026-03-19 17:17:05 |
| TXN-01008582 | Square | $52.66 | $1.53 | $51.13 | 2026-03-19 17:11:23 |
| TXN-01008398 | Square | $34.54 | $1.00 | $33.54 | 2026-03-19 17:09:31 |
| TXN-01008495 | Square | $35.06 | $1.02 | $34.04 | 2026-03-19 16:55:34 |