Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1226 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$64,491.21
Filtered tolls
$1,676.71
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007627 | Toast | $75.57 | $1.96 | $73.61 | 2026-03-22 19:46:29 |
| TXN-01007645 | Toast | $31.20 | $0.81 | $30.39 | 2026-03-22 19:35:18 |
| TXN-01006680 | Toast | $39.00 | $1.01 | $37.99 | 2026-03-22 18:59:48 |
| TXN-01006755 | Toast | $39.82 | $1.04 | $38.78 | 2026-03-22 18:51:07 |
| TXN-01006933 | Toast | $70.42 | $1.83 | $68.59 | 2026-03-22 18:50:16 |
| TXN-01007822 | Toast | $29.97 | $0.78 | $29.19 | 2026-03-22 18:46:03 |
| TXN-01007254 | Toast | $67.95 | $1.77 | $66.18 | 2026-03-22 18:42:53 |
| TXN-01007825 | Toast | $57.86 | $1.50 | $56.36 | 2026-03-22 18:41:58 |
| TXN-01007283 | Toast | $32.27 | $0.84 | $31.43 | 2026-03-22 18:22:07 |
| TXN-01006727 | Toast | $53.15 | $1.38 | $51.77 | 2026-03-22 18:03:15 |
| TXN-01007281 | Toast | $39.14 | $1.02 | $38.12 | 2026-03-22 17:56:47 |
| TXN-01007114 | Toast | $47.77 | $1.24 | $46.53 | 2026-03-22 17:49:53 |
| TXN-01006720 | Toast | $52.37 | $1.36 | $51.01 | 2026-03-22 17:22:54 |
| TXN-01006788 | Toast | $57.08 | $1.48 | $55.60 | 2026-03-22 17:03:20 |
| TXN-01007447 | Toast | $42.14 | $1.10 | $41.04 | 2026-03-22 16:46:46 |
| TXN-01007003 | Toast | $28.51 | $0.74 | $27.77 | 2026-03-22 16:42:45 |
| TXN-01007304 | Toast | $54.50 | $1.42 | $53.08 | 2026-03-22 16:01:43 |
| TXN-01006759 | Toast | $74.18 | $1.93 | $72.25 | 2026-03-22 16:01:23 |
| TXN-01006647 | Toast | $61.15 | $1.59 | $59.56 | 2026-03-22 15:33:30 |
| TXN-01007117 | Toast | $53.24 | $1.38 | $51.86 | 2026-03-22 15:23:04 |
| TXN-01007006 | Toast | $43.64 | $1.13 | $42.51 | 2026-03-22 14:53:45 |
| TXN-01007778 | Toast | $58.58 | $1.52 | $57.06 | 2026-03-22 14:30:57 |
| TXN-01006956 | Toast | $43.32 | $1.13 | $42.19 | 2026-03-22 14:05:32 |
| TXN-01006937 | Toast | $52.00 | $1.35 | $50.65 | 2026-03-22 13:19:38 |
| TXN-01006703 | Toast | $50.08 | $1.30 | $48.78 | 2026-03-22 12:39:04 |