Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1498 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$87,949.64
Filtered tolls
$26,384.44
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005609 | UberEats | $40.87 | $12.26 | $28.61 | 2026-03-26 09:49:21 |
| TXN-01005709 | UberEats | $72.21 | $21.66 | $50.55 | 2026-03-26 09:03:09 |
| TXN-01005563 | UberEats | $54.97 | $16.49 | $38.48 | 2026-03-26 07:37:54 |
| TXN-01004441 | UberEats | $69.53 | $20.86 | $48.67 | 2026-03-26 07:15:42 |
| TXN-01005607 | UberEats | $72.22 | $21.67 | $50.55 | 2026-03-25 23:14:07 |
| TXN-01004909 | UberEats | $44.48 | $13.34 | $31.14 | 2026-03-25 21:49:07 |
| TXN-01004513 | UberEats | $34.44 | $10.33 | $24.11 | 2026-03-25 21:46:00 |
| TXN-01005208 | UberEats | $57.63 | $17.29 | $40.34 | 2026-03-25 20:51:58 |
| TXN-01005731 | UberEats | $73.20 | $21.96 | $51.24 | 2026-03-25 20:43:46 |
| TXN-01004608 | UberEats | $70.35 | $21.10 | $49.25 | 2026-03-25 20:10:09 |
| TXN-01004995 | UberEats | $33.70 | $10.11 | $23.59 | 2026-03-25 19:41:20 |
| TXN-01005464 | UberEats | $64.07 | $19.22 | $44.85 | 2026-03-25 19:39:38 |
| TXN-01005335 | UberEats | $38.05 | $11.41 | $26.64 | 2026-03-25 19:36:02 |
| TXN-01005385 | UberEats | $53.01 | $15.90 | $37.11 | 2026-03-25 19:21:19 |
| TXN-01005340 | UberEats | $62.72 | $18.82 | $43.90 | 2026-03-25 19:04:30 |
| TXN-01004893 | UberEats | $80.06 | $24.02 | $56.04 | 2026-03-25 18:40:11 |
| TXN-01004969 | UberEats | $68.06 | $20.42 | $47.64 | 2026-03-25 17:56:33 |
| TXN-01004671 | UberEats | $51.04 | $15.31 | $35.73 | 2026-03-25 17:48:03 |
| TXN-01004512 | UberEats | $46.07 | $13.82 | $32.25 | 2026-03-25 17:34:40 |
| TXN-01005002 | UberEats | $40.88 | $12.26 | $28.62 | 2026-03-25 17:17:27 |
| TXN-01005477 | UberEats | $81.65 | $24.50 | $57.15 | 2026-03-25 16:55:53 |
| TXN-01005156 | UberEats | $67.94 | $20.38 | $47.56 | 2026-03-25 16:39:38 |
| TXN-01005450 | UberEats | $73.69 | $22.11 | $51.58 | 2026-03-25 16:33:09 |
| TXN-01005283 | UberEats | $42.33 | $12.70 | $29.63 | 2026-03-25 16:08:31 |
| TXN-01004757 | UberEats | $74.54 | $22.36 | $52.18 | 2026-03-25 14:54:36 |