Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006530 | GrubHub | $39.79 | $11.94 | $27.85 | 2026-04-04 12:12:18 |
| TXN-01002678 | DoorDash | $84.65 | $25.39 | $59.26 | 2026-04-04 12:09:22 |
| TXN-01005045 | UberEats | $33.35 | $10.01 | $23.34 | 2026-04-04 12:09:07 |
| TXN-01005503 | UberEats | $65.43 | $19.63 | $45.80 | 2026-04-04 12:08:18 |
| TXN-01002669 | DoorDash | $32.25 | $9.67 | $22.58 | 2026-04-04 12:07:02 |
| TXN-01002886 | DoorDash | $70.06 | $21.02 | $49.04 | 2026-04-04 11:56:27 |
| TXN-01006448 | GrubHub | $81.98 | $24.59 | $57.39 | 2026-04-04 11:52:43 |
| TXN-01003960 | DoorDash | $62.70 | $18.81 | $43.89 | 2026-04-04 11:51:01 |
| TXN-01003109 | DoorDash | $47.71 | $14.31 | $33.40 | 2026-04-04 11:49:47 |
| TXN-01008049 | Square | $43.54 | $1.26 | $42.28 | 2026-04-04 11:48:15 |
| TXN-01004790 | UberEats | $40.20 | $12.06 | $28.14 | 2026-04-04 11:45:28 |
| TXN-01008555 | Square | $43.05 | $1.25 | $41.80 | 2026-04-04 11:44:02 |
| TXN-01007500 | Toast | $69.88 | $1.82 | $68.06 | 2026-04-04 11:34:02 |
| TXN-01002547 | DoorDash | $59.11 | $17.73 | $41.38 | 2026-04-04 11:31:41 |
| TXN-01006789 | Toast | $36.06 | $0.94 | $35.12 | 2026-04-04 11:31:07 |
| TXN-01004040 | DoorDash | $69.73 | $20.92 | $48.81 | 2026-04-04 11:30:25 |
| TXN-01009258 | Clover | $56.86 | $1.36 | $55.50 | 2026-04-04 11:17:11 |
| TXN-01003947 | DoorDash | $64.52 | $19.36 | $45.16 | 2026-04-04 11:07:06 |
| TXN-01005248 | UberEats | $62.91 | $18.87 | $44.04 | 2026-04-04 11:06:28 |
| TXN-01004457 | UberEats | $80.66 | $24.20 | $56.46 | 2026-04-04 11:05:26 |
| TXN-01006904 | Toast | $75.95 | $1.97 | $73.98 | 2026-04-04 11:03:55 |
| TXN-01005581 | UberEats | $41.86 | $12.56 | $29.30 | 2026-04-04 10:57:36 |
| TXN-01006344 | GrubHub | $61.17 | $18.35 | $42.82 | 2026-04-04 10:57:19 |
| TXN-01003522 | DoorDash | $73.95 | $22.18 | $51.77 | 2026-04-04 10:46:00 |
| TXN-01003951 | DoorDash | $61.21 | $18.36 | $42.85 | 2026-04-04 10:45:35 |