Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003536 | DoorDash | $40.91 | $12.27 | $28.64 | 2026-03-28 19:18:38 |
| TXN-01002890 | DoorDash | $47.00 | $14.10 | $32.90 | 2026-03-28 18:43:49 |
| TXN-01003084 | DoorDash | $50.30 | $15.09 | $35.21 | 2026-03-28 18:27:25 |
| TXN-01002639 | DoorDash | $45.19 | $13.56 | $31.63 | 2026-03-28 18:13:44 |
| TXN-01003603 | DoorDash | $45.02 | $13.51 | $31.51 | 2026-03-28 18:01:03 |
| TXN-01004020 | DoorDash | $37.43 | $11.23 | $26.20 | 2026-03-28 17:42:17 |
| TXN-01003297 | DoorDash | $68.67 | $20.60 | $48.07 | 2026-03-28 17:39:14 |
| TXN-01003621 | DoorDash | $57.06 | $17.12 | $39.94 | 2026-03-28 17:36:56 |
| TXN-01002934 | DoorDash | $46.36 | $13.91 | $32.45 | 2026-03-28 17:24:18 |
| TXN-01002894 | DoorDash | $34.11 | $10.23 | $23.88 | 2026-03-28 17:15:08 |
| TXN-01004406 | DoorDash | $79.29 | $23.79 | $55.50 | 2026-03-28 17:14:44 |
| TXN-01003311 | DoorDash | $37.70 | $11.31 | $26.39 | 2026-03-28 17:14:42 |
| TXN-01003425 | DoorDash | $43.28 | $12.98 | $30.30 | 2026-03-28 17:02:59 |
| TXN-01004189 | DoorDash | $41.70 | $12.51 | $29.19 | 2026-03-28 16:55:37 |
| TXN-01003020 | DoorDash | $50.90 | $15.27 | $35.63 | 2026-03-28 16:53:40 |
| TXN-01004256 | DoorDash | $34.25 | $10.28 | $23.97 | 2026-03-28 16:43:33 |
| TXN-01003930 | DoorDash | $42.39 | $12.72 | $29.67 | 2026-03-28 15:37:47 |
| TXN-01002851 | DoorDash | $81.22 | $24.37 | $56.85 | 2026-03-28 15:14:28 |
| TXN-01004334 | DoorDash | $83.67 | $25.10 | $58.57 | 2026-03-28 15:04:29 |
| TXN-01003477 | DoorDash | $38.02 | $11.41 | $26.61 | 2026-03-28 14:57:53 |
| TXN-01004001 | DoorDash | $63.62 | $19.09 | $44.53 | 2026-03-28 14:53:38 |
| TXN-01003306 | DoorDash | $74.35 | $22.30 | $52.05 | 2026-03-28 14:37:12 |
| TXN-01002542 | DoorDash | $78.15 | $23.45 | $54.70 | 2026-03-28 14:37:06 |
| TXN-01004190 | DoorDash | $83.09 | $24.93 | $58.16 | 2026-03-28 14:09:03 |
| TXN-01003180 | DoorDash | $59.76 | $17.93 | $41.83 | 2026-03-28 13:55:34 |