Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 681 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$40,370.98
Filtered tolls
$12,111.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006168 | GrubHub | $75.81 | $22.74 | $53.07 | 2026-03-11 16:15:31 |
| TXN-01006141 | GrubHub | $82.00 | $24.60 | $57.40 | 2026-03-11 14:28:00 |
| TXN-01006499 | GrubHub | $58.13 | $17.44 | $40.69 | 2026-03-11 14:06:23 |
| TXN-01006127 | GrubHub | $43.37 | $13.01 | $30.36 | 2026-03-11 13:31:23 |
| TXN-01006555 | GrubHub | $64.37 | $19.31 | $45.06 | 2026-03-11 12:25:30 |
| TXN-01006041 | GrubHub | $61.96 | $18.59 | $43.37 | 2026-03-11 12:24:39 |
| TXN-01005994 | GrubHub | $80.07 | $24.02 | $56.05 | 2026-03-11 11:10:45 |
| TXN-01006501 | GrubHub | $84.61 | $25.38 | $59.23 | 2026-03-11 10:36:30 |
| TXN-01006194 | GrubHub | $61.62 | $18.49 | $43.13 | 2026-03-11 09:42:25 |
| TXN-01006268 | GrubHub | $44.03 | $13.21 | $30.82 | 2026-03-11 09:24:06 |
| TXN-01005965 | GrubHub | $83.62 | $25.09 | $58.53 | 2026-03-11 08:45:53 |
| TXN-01006191 | GrubHub | $36.72 | $11.02 | $25.70 | 2026-03-10 21:16:14 |
| TXN-01006481 | GrubHub | $73.13 | $21.94 | $51.19 | 2026-03-10 20:59:13 |
| TXN-01006439 | GrubHub | $79.77 | $23.93 | $55.84 | 2026-03-10 19:31:11 |
| TXN-01006038 | GrubHub | $55.42 | $16.63 | $38.79 | 2026-03-10 19:30:38 |
| TXN-01006346 | GrubHub | $45.20 | $13.56 | $31.64 | 2026-03-10 17:55:48 |
| TXN-01006288 | GrubHub | $49.31 | $14.79 | $34.52 | 2026-03-10 14:44:30 |
| TXN-01006319 | GrubHub | $66.40 | $19.92 | $46.48 | 2026-03-10 14:24:25 |
| TXN-01006031 | GrubHub | $34.45 | $10.34 | $24.11 | 2026-03-10 14:15:26 |
| TXN-01006366 | GrubHub | $80.10 | $24.03 | $56.07 | 2026-03-10 14:09:28 |
| TXN-01006067 | GrubHub | $81.23 | $24.37 | $56.86 | 2026-03-10 13:51:33 |
| TXN-01006163 | GrubHub | $56.45 | $16.93 | $39.52 | 2026-03-10 13:40:19 |
| TXN-01006113 | GrubHub | $43.42 | $13.03 | $30.39 | 2026-03-10 13:19:56 |
| TXN-01006226 | GrubHub | $76.95 | $23.09 | $53.86 | 2026-03-10 13:11:24 |
| TXN-01006425 | GrubHub | $58.89 | $17.67 | $41.22 | 2026-03-10 12:09:38 |