Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 953 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$50,836.50
Filtered tolls
$1,474.20
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008059 | Square | $34.09 | $0.99 | $33.10 | 2026-03-19 15:00:32 |
| TXN-01007967 | Square | $61.00 | $1.77 | $59.23 | 2026-03-19 14:58:37 |
| TXN-01008540 | Square | $59.32 | $1.72 | $57.60 | 2026-03-19 14:54:45 |
| TXN-01007908 | Square | $46.84 | $1.36 | $45.48 | 2026-03-19 14:45:53 |
| TXN-01008692 | Square | $49.25 | $1.43 | $47.82 | 2026-03-19 14:02:11 |
| TXN-01008510 | Square | $71.11 | $2.06 | $69.05 | 2026-03-19 12:30:33 |
| TXN-01008215 | Square | $61.13 | $1.77 | $59.36 | 2026-03-19 12:30:03 |
| TXN-01008778 | Square | $37.46 | $1.09 | $36.37 | 2026-03-19 12:02:13 |
| TXN-01008244 | Square | $68.76 | $1.99 | $66.77 | 2026-03-19 09:52:25 |
| TXN-01008022 | Square | $66.50 | $1.93 | $64.57 | 2026-03-19 09:45:31 |
| TXN-01008765 | Square | $58.49 | $1.70 | $56.79 | 2026-03-19 09:31:22 |
| TXN-01008150 | Square | $58.78 | $1.70 | $57.08 | 2026-03-19 09:30:51 |
| TXN-01008084 | Square | $73.94 | $2.14 | $71.80 | 2026-03-19 09:07:04 |
| TXN-01008155 | Square | $51.83 | $1.50 | $50.33 | 2026-03-19 07:58:51 |
| TXN-01008492 | Square | $41.74 | $1.21 | $40.53 | 2026-03-19 07:56:24 |
| TXN-01008538 | Square | $56.63 | $1.64 | $54.99 | 2026-03-18 23:37:13 |
| TXN-01007896 | Square | $29.51 | $0.86 | $28.65 | 2026-03-18 21:06:24 |
| TXN-01008483 | Square | $58.56 | $1.70 | $56.86 | 2026-03-18 20:41:39 |
| TXN-01008522 | Square | $50.29 | $1.46 | $48.83 | 2026-03-18 20:32:49 |
| TXN-01008601 | Square | $59.12 | $1.71 | $57.41 | 2026-03-18 20:23:59 |
| TXN-01007970 | Square | $72.55 | $2.10 | $70.45 | 2026-03-18 20:15:44 |
| TXN-01008081 | Square | $75.12 | $2.18 | $72.94 | 2026-03-18 19:40:28 |
| TXN-01008688 | Square | $50.79 | $1.47 | $49.32 | 2026-03-18 19:12:52 |
| TXN-01008782 | Square | $39.61 | $1.15 | $38.46 | 2026-03-18 19:11:27 |
| TXN-01008530 | Square | $74.48 | $2.16 | $72.32 | 2026-03-18 18:44:43 |