Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1226 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$64,491.21
Filtered tolls
$1,676.71
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007799 | Toast | $36.84 | $0.96 | $35.88 | 2026-03-22 12:35:29 |
| TXN-01007631 | Toast | $40.74 | $1.06 | $39.68 | 2026-03-22 12:05:04 |
| TXN-01007196 | Toast | $47.10 | $1.22 | $45.88 | 2026-03-22 12:01:43 |
| TXN-01007243 | Toast | $71.12 | $1.85 | $69.27 | 2026-03-22 11:59:31 |
| TXN-01006655 | Toast | $41.46 | $1.08 | $40.38 | 2026-03-22 11:52:00 |
| TXN-01006612 | Toast | $34.24 | $0.89 | $33.35 | 2026-03-22 11:49:24 |
| TXN-01006880 | Toast | $30.24 | $0.79 | $29.45 | 2026-03-22 11:35:33 |
| TXN-01007056 | Toast | $39.67 | $1.03 | $38.64 | 2026-03-22 11:15:37 |
| TXN-01007346 | Toast | $58.22 | $1.51 | $56.71 | 2026-03-22 10:38:10 |
| TXN-01007279 | Toast | $57.81 | $1.50 | $56.31 | 2026-03-22 09:41:13 |
| TXN-01006834 | Toast | $74.72 | $1.94 | $72.78 | 2026-03-22 08:44:08 |
| TXN-01007156 | Toast | $29.85 | $0.78 | $29.07 | 2026-03-22 08:38:52 |
| TXN-01007573 | Toast | $62.70 | $1.63 | $61.07 | 2026-03-22 08:18:42 |
| TXN-01007801 | Toast | $41.04 | $1.07 | $39.97 | 2026-03-22 07:44:44 |
| TXN-01007819 | Toast | $28.99 | $0.75 | $28.24 | 2026-03-22 07:44:07 |
| TXN-01006848 | Toast | $76.99 | $2.00 | $74.99 | 2026-03-21 22:00:39 |
| TXN-01007438 | Toast | $54.15 | $1.41 | $52.74 | 2026-03-21 21:30:45 |
| TXN-01007440 | Toast | $45.66 | $1.19 | $44.47 | 2026-03-21 21:02:22 |
| TXN-01007120 | Toast | $61.61 | $1.60 | $60.01 | 2026-03-21 20:39:34 |
| TXN-01007067 | Toast | $38.48 | $1.00 | $37.48 | 2026-03-21 20:32:21 |
| TXN-01007796 | Toast | $70.23 | $1.83 | $68.40 | 2026-03-21 19:52:01 |
| TXN-01006767 | Toast | $68.28 | $1.78 | $66.50 | 2026-03-21 19:43:19 |
| TXN-01006672 | Toast | $35.45 | $0.92 | $34.53 | 2026-03-21 19:24:57 |
| TXN-01007749 | Toast | $31.74 | $0.83 | $30.91 | 2026-03-21 19:21:56 |
| TXN-01006740 | Toast | $48.55 | $1.26 | $47.29 | 2026-03-21 19:15:34 |