Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008877 | Clover | $67.57 | $1.62 | $65.95 | 2026-04-04 10:44:43 |
| TXN-01007694 | Toast | $57.98 | $1.51 | $56.47 | 2026-04-04 10:43:12 |
| TXN-01007424 | Toast | $34.71 | $0.90 | $33.81 | 2026-04-04 10:42:55 |
| TXN-01004466 | UberEats | $75.90 | $22.77 | $53.13 | 2026-04-04 10:34:59 |
| TXN-01004521 | UberEats | $69.11 | $20.73 | $48.38 | 2026-04-04 10:21:37 |
| TXN-01006990 | Toast | $54.90 | $1.43 | $53.47 | 2026-04-04 10:14:19 |
| TXN-01005456 | UberEats | $33.18 | $9.95 | $23.23 | 2026-04-04 10:06:02 |
| TXN-01004628 | UberEats | $52.08 | $15.62 | $36.46 | 2026-04-04 10:05:45 |
| TXN-01003788 | DoorDash | $35.78 | $10.73 | $25.05 | 2026-04-04 10:03:36 |
| TXN-01005038 | UberEats | $36.16 | $10.85 | $25.31 | 2026-04-04 09:52:31 |
| TXN-01008719 | Square | $51.27 | $1.49 | $49.78 | 2026-04-04 09:36:52 |
| TXN-01006436 | GrubHub | $46.93 | $14.08 | $32.85 | 2026-04-04 09:24:51 |
| TXN-01006504 | GrubHub | $35.72 | $10.72 | $25.00 | 2026-04-04 09:20:55 |
| TXN-01007001 | Toast | $46.12 | $1.20 | $44.92 | 2026-04-04 09:04:20 |
| TXN-01005553 | UberEats | $63.65 | $19.09 | $44.56 | 2026-04-04 08:53:50 |
| TXN-01006934 | Toast | $71.91 | $1.87 | $70.04 | 2026-04-04 08:48:50 |
| TXN-01005459 | UberEats | $42.20 | $12.66 | $29.54 | 2026-04-04 08:45:25 |
| TXN-01008416 | Square | $38.30 | $1.11 | $37.19 | 2026-04-04 08:19:46 |
| TXN-01004239 | DoorDash | $74.19 | $22.26 | $51.93 | 2026-04-04 08:10:08 |
| TXN-01004131 | DoorDash | $55.06 | $16.52 | $38.54 | 2026-04-04 08:02:12 |
| TXN-01006321 | GrubHub | $46.08 | $13.82 | $32.26 | 2026-04-04 07:01:42 |
| TXN-01003366 | DoorDash | $49.44 | $14.83 | $34.61 | 2026-04-03 22:15:50 |
| TXN-01002799 | DoorDash | $81.09 | $24.33 | $56.76 | 2026-04-03 22:14:19 |
| TXN-01002713 | DoorDash | $35.13 | $10.54 | $24.59 | 2026-04-03 22:06:21 |
| TXN-01004679 | UberEats | $80.76 | $24.23 | $56.53 | 2026-04-03 22:05:56 |