Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003935 | DoorDash | $82.26 | $24.68 | $57.58 | 2026-03-28 13:47:53 |
| TXN-01003340 | DoorDash | $78.48 | $23.54 | $54.94 | 2026-03-28 13:25:48 |
| TXN-01003094 | DoorDash | $74.56 | $22.37 | $52.19 | 2026-03-28 13:14:14 |
| TXN-01004257 | DoorDash | $32.24 | $9.67 | $22.57 | 2026-03-28 12:40:50 |
| TXN-01003742 | DoorDash | $79.16 | $23.75 | $55.41 | 2026-03-28 12:38:50 |
| TXN-01004166 | DoorDash | $80.86 | $24.26 | $56.60 | 2026-03-28 12:33:08 |
| TXN-01002948 | DoorDash | $58.99 | $17.70 | $41.29 | 2026-03-28 12:29:45 |
| TXN-01003537 | DoorDash | $54.30 | $16.29 | $38.01 | 2026-03-28 12:27:16 |
| TXN-01004265 | DoorDash | $47.97 | $14.39 | $33.58 | 2026-03-28 12:08:43 |
| TXN-01003154 | DoorDash | $84.32 | $25.30 | $59.02 | 2026-03-28 11:54:32 |
| TXN-01004162 | DoorDash | $40.51 | $12.15 | $28.36 | 2026-03-28 11:48:26 |
| TXN-01003179 | DoorDash | $46.71 | $14.01 | $32.70 | 2026-03-28 11:32:30 |
| TXN-01003310 | DoorDash | $49.75 | $14.92 | $34.83 | 2026-03-28 11:19:33 |
| TXN-01002957 | DoorDash | $52.12 | $15.64 | $36.48 | 2026-03-28 11:18:33 |
| TXN-01003733 | DoorDash | $59.91 | $17.97 | $41.94 | 2026-03-28 10:40:17 |
| TXN-01004245 | DoorDash | $65.94 | $19.78 | $46.16 | 2026-03-28 10:22:28 |
| TXN-01004080 | DoorDash | $42.26 | $12.68 | $29.58 | 2026-03-28 10:17:15 |
| TXN-01003917 | DoorDash | $69.27 | $20.78 | $48.49 | 2026-03-28 10:09:55 |
| TXN-01002842 | DoorDash | $73.08 | $21.92 | $51.16 | 2026-03-28 10:04:59 |
| TXN-01003645 | DoorDash | $75.63 | $22.69 | $52.94 | 2026-03-28 09:36:53 |
| TXN-01003450 | DoorDash | $42.95 | $12.88 | $30.07 | 2026-03-28 09:24:09 |
| TXN-01003632 | DoorDash | $47.21 | $14.16 | $33.05 | 2026-03-28 08:49:02 |
| TXN-01004104 | DoorDash | $61.38 | $18.41 | $42.97 | 2026-03-27 22:15:37 |
| TXN-01003318 | DoorDash | $85.67 | $25.70 | $59.97 | 2026-03-27 21:55:23 |
| TXN-01003616 | DoorDash | $33.74 | $10.12 | $23.62 | 2026-03-27 21:42:32 |