Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 681 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$40,370.98
Filtered tolls
$12,111.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006089 | GrubHub | $57.87 | $17.36 | $40.51 | 2026-03-10 11:37:25 |
| TXN-01006529 | GrubHub | $55.92 | $16.78 | $39.14 | 2026-03-10 11:03:52 |
| TXN-01006278 | GrubHub | $80.91 | $24.27 | $56.64 | 2026-03-10 11:00:18 |
| TXN-01006587 | GrubHub | $78.47 | $23.54 | $54.93 | 2026-03-10 09:22:43 |
| TXN-01006250 | GrubHub | $69.43 | $20.83 | $48.60 | 2026-03-10 08:01:31 |
| TXN-01006156 | GrubHub | $55.54 | $16.66 | $38.88 | 2026-03-10 07:20:47 |
| TXN-01006569 | GrubHub | $43.08 | $12.92 | $30.16 | 2026-03-09 20:44:46 |
| TXN-01006302 | GrubHub | $83.87 | $25.16 | $58.71 | 2026-03-09 20:31:19 |
| TXN-01006280 | GrubHub | $73.56 | $22.07 | $51.49 | 2026-03-09 19:41:57 |
| TXN-01006034 | GrubHub | $35.46 | $10.64 | $24.82 | 2026-03-09 19:21:46 |
| TXN-01006015 | GrubHub | $75.29 | $22.59 | $52.70 | 2026-03-09 19:03:36 |
| TXN-01006188 | GrubHub | $59.74 | $17.92 | $41.82 | 2026-03-09 18:51:23 |
| TXN-01006114 | GrubHub | $58.11 | $17.43 | $40.68 | 2026-03-09 18:44:06 |
| TXN-01006078 | GrubHub | $66.38 | $19.91 | $46.47 | 2026-03-09 18:35:17 |
| TXN-01006548 | GrubHub | $82.84 | $24.85 | $57.99 | 2026-03-09 18:06:02 |
| TXN-01006271 | GrubHub | $71.40 | $21.42 | $49.98 | 2026-03-09 18:05:12 |
| TXN-01006112 | GrubHub | $47.22 | $14.17 | $33.05 | 2026-03-09 13:32:34 |
| TXN-01006022 | GrubHub | $32.51 | $9.75 | $22.76 | 2026-03-09 13:28:21 |
| TXN-01006364 | GrubHub | $35.77 | $10.73 | $25.04 | 2026-03-09 13:26:29 |
| TXN-01005973 | GrubHub | $52.49 | $15.75 | $36.74 | 2026-03-09 13:20:10 |
| TXN-01006007 | GrubHub | $52.99 | $15.90 | $37.09 | 2026-03-09 13:04:46 |
| TXN-01006116 | GrubHub | $49.50 | $14.85 | $34.65 | 2026-03-09 12:34:28 |
| TXN-01006102 | GrubHub | $56.54 | $16.96 | $39.58 | 2026-03-09 12:20:02 |
| TXN-01006189 | GrubHub | $59.11 | $17.73 | $41.38 | 2026-03-09 11:44:34 |
| TXN-01006576 | GrubHub | $76.36 | $22.91 | $53.45 | 2026-03-09 11:41:14 |