Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1226 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$64,491.21
Filtered tolls
$1,676.71
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007041 | Toast | $70.05 | $1.82 | $68.23 | 2026-03-21 19:14:32 |
| TXN-01007421 | Toast | $74.59 | $1.94 | $72.65 | 2026-03-21 19:11:32 |
| TXN-01007383 | Toast | $36.44 | $0.95 | $35.49 | 2026-03-21 19:10:47 |
| TXN-01006718 | Toast | $61.97 | $1.61 | $60.36 | 2026-03-21 19:07:49 |
| TXN-01007266 | Toast | $68.14 | $1.77 | $66.37 | 2026-03-21 19:06:06 |
| TXN-01006906 | Toast | $77.95 | $2.03 | $75.92 | 2026-03-21 18:48:24 |
| TXN-01007210 | Toast | $28.13 | $0.73 | $27.40 | 2026-03-21 18:44:53 |
| TXN-01006827 | Toast | $60.53 | $1.57 | $58.96 | 2026-03-21 18:19:23 |
| TXN-01006892 | Toast | $45.92 | $1.19 | $44.73 | 2026-03-21 18:00:41 |
| TXN-01006644 | Toast | $60.75 | $1.58 | $59.17 | 2026-03-21 17:54:26 |
| TXN-01007069 | Toast | $52.25 | $1.36 | $50.89 | 2026-03-21 17:32:01 |
| TXN-01007285 | Toast | $67.65 | $1.76 | $65.89 | 2026-03-21 16:57:41 |
| TXN-01007693 | Toast | $45.63 | $1.19 | $44.44 | 2026-03-21 14:28:31 |
| TXN-01007452 | Toast | $55.43 | $1.44 | $53.99 | 2026-03-21 14:05:16 |
| TXN-01006832 | Toast | $74.29 | $1.93 | $72.36 | 2026-03-21 14:04:04 |
| TXN-01006846 | Toast | $43.38 | $1.13 | $42.25 | 2026-03-21 13:57:05 |
| TXN-01007123 | Toast | $50.00 | $1.30 | $48.70 | 2026-03-21 13:49:20 |
| TXN-01007039 | Toast | $53.25 | $1.38 | $51.87 | 2026-03-21 13:44:16 |
| TXN-01007665 | Toast | $47.48 | $1.23 | $46.25 | 2026-03-21 13:37:29 |
| TXN-01007794 | Toast | $48.80 | $1.27 | $47.53 | 2026-03-21 13:37:20 |
| TXN-01007802 | Toast | $58.30 | $1.52 | $56.78 | 2026-03-21 13:29:29 |
| TXN-01007623 | Toast | $36.41 | $0.95 | $35.46 | 2026-03-21 12:46:25 |
| TXN-01007112 | Toast | $47.31 | $1.23 | $46.08 | 2026-03-21 12:38:23 |
| TXN-01006757 | Toast | $35.07 | $0.91 | $34.16 | 2026-03-21 12:22:25 |
| TXN-01006878 | Toast | $71.68 | $1.86 | $69.82 | 2026-03-21 12:13:20 |