Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006887 | Toast | $70.76 | $1.84 | $68.92 | 2026-03-08 20:55:54 |
| TXN-01002808 | DoorDash | $50.84 | $15.25 | $35.59 | 2026-03-08 20:48:57 |
| TXN-01007238 | Toast | $45.26 | $1.18 | $44.08 | 2026-03-08 20:47:05 |
| TXN-01006046 | GrubHub | $45.67 | $13.70 | $31.97 | 2026-03-08 20:37:53 |
| TXN-01008447 | Square | $28.64 | $0.83 | $27.81 | 2026-03-08 20:33:25 |
| TXN-01004627 | UberEats | $37.13 | $11.14 | $25.99 | 2026-03-08 20:25:58 |
| TXN-01002805 | DoorDash | $52.78 | $15.83 | $36.95 | 2026-03-08 20:24:28 |
| TXN-01002751 | DoorDash | $66.04 | $19.81 | $46.23 | 2026-03-08 20:20:06 |
| TXN-01002966 | DoorDash | $50.69 | $15.21 | $35.48 | 2026-03-08 20:17:18 |
| TXN-01006123 | GrubHub | $75.63 | $22.69 | $52.94 | 2026-03-08 20:14:52 |
| TXN-01002649 | DoorDash | $38.11 | $11.43 | $26.68 | 2026-03-08 20:11:17 |
| TXN-01004761 | UberEats | $41.80 | $12.54 | $29.26 | 2026-03-08 20:09:29 |
| TXN-01004625 | UberEats | $36.19 | $10.86 | $25.33 | 2026-03-08 20:02:27 |
| TXN-01005512 | UberEats | $32.37 | $9.71 | $22.66 | 2026-03-08 19:56:48 |
| TXN-01008064 | Square | $47.34 | $1.37 | $45.97 | 2026-03-08 19:56:24 |
| TXN-01006862 | Toast | $58.44 | $1.52 | $56.92 | 2026-03-08 19:50:14 |
| TXN-01003012 | DoorDash | $63.89 | $19.17 | $44.72 | 2026-03-08 19:50:00 |
| TXN-01005135 | UberEats | $65.88 | $19.76 | $46.12 | 2026-03-08 19:47:19 |
| TXN-01007552 | Toast | $66.81 | $1.74 | $65.07 | 2026-03-08 19:46:14 |
| TXN-01003989 | DoorDash | $80.70 | $24.21 | $56.49 | 2026-03-08 19:41:31 |
| TXN-01008223 | Square | $61.38 | $1.78 | $59.60 | 2026-03-08 19:37:07 |
| TXN-01009108 | Clover | $36.37 | $0.87 | $35.50 | 2026-03-08 19:35:33 |
| TXN-01008353 | Square | $42.05 | $1.22 | $40.83 | 2026-03-08 19:34:59 |
| TXN-01008803 | Clover | $51.03 | $1.22 | $49.81 | 2026-03-08 19:34:20 |
| TXN-01005847 | UberEats | $61.68 | $18.50 | $43.18 | 2026-03-08 19:31:27 |