Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005717 | UberEats | $67.89 | $20.37 | $47.52 | 2026-03-08 19:30:44 |
| TXN-01005451 | UberEats | $57.05 | $17.11 | $39.94 | 2026-03-08 19:27:14 |
| TXN-01004128 | DoorDash | $51.86 | $15.56 | $36.30 | 2026-03-08 19:21:15 |
| TXN-01007848 | Square | $66.36 | $1.92 | $64.44 | 2026-03-08 19:20:21 |
| TXN-01008525 | Square | $33.96 | $0.98 | $32.98 | 2026-03-08 19:17:02 |
| TXN-01006690 | Toast | $49.57 | $1.29 | $48.28 | 2026-03-08 19:15:59 |
| TXN-01003791 | DoorDash | $41.20 | $12.36 | $28.84 | 2026-03-08 19:12:38 |
| TXN-01003198 | DoorDash | $73.31 | $21.99 | $51.32 | 2026-03-08 19:12:13 |
| TXN-01006415 | GrubHub | $35.79 | $10.74 | $25.05 | 2026-03-08 19:10:35 |
| TXN-01005945 | GrubHub | $45.30 | $13.59 | $31.71 | 2026-03-08 19:06:36 |
| TXN-01008074 | Square | $28.44 | $0.82 | $27.62 | 2026-03-08 19:05:38 |
| TXN-01006528 | GrubHub | $53.10 | $15.93 | $37.17 | 2026-03-08 19:03:00 |
| TXN-01006088 | GrubHub | $43.21 | $12.96 | $30.25 | 2026-03-08 19:01:43 |
| TXN-01008314 | Square | $71.76 | $2.08 | $69.68 | 2026-03-08 19:00:37 |
| TXN-01002830 | DoorDash | $84.48 | $25.34 | $59.14 | 2026-03-08 18:54:54 |
| TXN-01009273 | Clover | $32.44 | $0.78 | $31.66 | 2026-03-08 18:53:16 |
| TXN-01007671 | Toast | $43.89 | $1.14 | $42.75 | 2026-03-08 18:51:26 |
| TXN-01008217 | Square | $70.61 | $2.05 | $68.56 | 2026-03-08 18:47:51 |
| TXN-01005487 | UberEats | $47.57 | $14.27 | $33.30 | 2026-03-08 18:45:35 |
| TXN-01007687 | Toast | $67.88 | $1.76 | $66.12 | 2026-03-08 18:37:30 |
| TXN-01005866 | UberEats | $75.31 | $22.59 | $52.72 | 2026-03-08 18:37:24 |
| TXN-01009322 | Clover | $62.21 | $1.49 | $60.72 | 2026-03-08 18:36:40 |
| TXN-01003776 | DoorDash | $57.38 | $17.21 | $40.17 | 2026-03-08 18:36:15 |
| TXN-01008897 | Clover | $51.97 | $1.25 | $50.72 | 2026-03-08 18:35:58 |
| TXN-01005850 | UberEats | $84.12 | $25.24 | $58.88 | 2026-03-08 18:30:26 |