Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003638 | DoorDash | $46.84 | $14.05 | $32.79 | 2026-03-08 18:30:04 |
| TXN-01004384 | DoorDash | $43.37 | $13.01 | $30.36 | 2026-03-08 18:29:41 |
| TXN-01007110 | Toast | $40.30 | $1.05 | $39.25 | 2026-03-08 18:29:21 |
| TXN-01008409 | Square | $48.11 | $1.40 | $46.71 | 2026-03-08 18:28:24 |
| TXN-01004735 | UberEats | $82.61 | $24.78 | $57.83 | 2026-03-08 18:25:36 |
| TXN-01005186 | UberEats | $64.14 | $19.24 | $44.90 | 2026-03-08 18:25:08 |
| TXN-01003196 | DoorDash | $73.08 | $21.92 | $51.16 | 2026-03-08 18:25:03 |
| TXN-01006633 | Toast | $42.41 | $1.10 | $41.31 | 2026-03-08 18:20:31 |
| TXN-01004438 | UberEats | $45.72 | $13.72 | $32.00 | 2026-03-08 18:16:37 |
| TXN-01004641 | UberEats | $80.27 | $24.08 | $56.19 | 2026-03-08 18:15:08 |
| TXN-01006353 | GrubHub | $70.28 | $21.08 | $49.20 | 2026-03-08 18:14:29 |
| TXN-01002609 | DoorDash | $49.28 | $14.78 | $34.50 | 2026-03-08 18:13:29 |
| TXN-01007987 | Square | $77.56 | $2.25 | $75.31 | 2026-03-08 18:11:37 |
| TXN-01007925 | Square | $64.94 | $1.88 | $63.06 | 2026-03-08 18:09:00 |
| TXN-01002576 | DoorDash | $62.85 | $18.86 | $43.99 | 2026-03-08 18:08:29 |
| TXN-01007460 | Toast | $74.60 | $1.94 | $72.66 | 2026-03-08 18:08:22 |
| TXN-01005222 | UberEats | $63.60 | $19.08 | $44.52 | 2026-03-08 18:07:03 |
| TXN-01007463 | Toast | $67.73 | $1.76 | $65.97 | 2026-03-08 18:06:24 |
| TXN-01003157 | DoorDash | $80.29 | $24.09 | $56.20 | 2026-03-08 18:04:21 |
| TXN-01004749 | UberEats | $37.31 | $11.19 | $26.12 | 2026-03-08 18:02:36 |
| TXN-01004660 | UberEats | $58.84 | $17.65 | $41.19 | 2026-03-08 18:01:46 |
| TXN-01005767 | UberEats | $72.52 | $21.76 | $50.76 | 2026-03-08 18:01:29 |
| TXN-01005782 | UberEats | $54.06 | $16.22 | $37.84 | 2026-03-08 17:59:09 |
| TXN-01005380 | UberEats | $74.99 | $22.50 | $52.49 | 2026-03-08 17:54:54 |
| TXN-01009151 | Clover | $47.03 | $1.13 | $45.90 | 2026-03-08 17:50:46 |