Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004899 | UberEats | $70.37 | $21.11 | $49.26 | 2026-03-08 17:48:38 |
| TXN-01007855 | Square | $41.28 | $1.20 | $40.08 | 2026-03-08 17:36:35 |
| TXN-01004703 | UberEats | $71.28 | $21.38 | $49.90 | 2026-03-08 17:34:59 |
| TXN-01005267 | UberEats | $35.43 | $10.63 | $24.80 | 2026-03-08 17:34:20 |
| TXN-01008909 | Clover | $73.84 | $1.77 | $72.07 | 2026-03-08 17:31:19 |
| TXN-01008231 | Square | $58.82 | $1.71 | $57.11 | 2026-03-08 17:31:06 |
| TXN-01008684 | Square | $75.11 | $2.18 | $72.93 | 2026-03-08 17:30:46 |
| TXN-01002668 | DoorDash | $72.95 | $21.89 | $51.06 | 2026-03-08 17:30:37 |
| TXN-01005946 | GrubHub | $42.15 | $12.64 | $29.51 | 2026-03-08 17:27:31 |
| TXN-01007365 | Toast | $56.38 | $1.47 | $54.91 | 2026-03-08 17:26:44 |
| TXN-01003435 | DoorDash | $45.78 | $13.73 | $32.05 | 2026-03-08 17:25:02 |
| TXN-01002869 | DoorDash | $40.36 | $12.11 | $28.25 | 2026-03-08 17:23:43 |
| TXN-01007329 | Toast | $37.43 | $0.97 | $36.46 | 2026-03-08 17:23:32 |
| TXN-01004112 | DoorDash | $85.65 | $25.70 | $59.95 | 2026-03-08 17:21:49 |
| TXN-01006091 | GrubHub | $68.00 | $20.40 | $47.60 | 2026-03-08 17:21:47 |
| TXN-01007475 | Toast | $30.97 | $0.81 | $30.16 | 2026-03-08 17:18:14 |
| TXN-01004163 | DoorDash | $84.32 | $25.30 | $59.02 | 2026-03-08 17:11:47 |
| TXN-01004426 | DoorDash | $42.74 | $12.82 | $29.92 | 2026-03-08 17:11:22 |
| TXN-01008686 | Square | $49.41 | $1.43 | $47.98 | 2026-03-08 17:09:57 |
| TXN-01006254 | GrubHub | $80.65 | $24.20 | $56.45 | 2026-03-08 17:08:24 |
| TXN-01005305 | UberEats | $32.65 | $9.79 | $22.86 | 2026-03-08 17:07:22 |
| TXN-01004498 | UberEats | $35.85 | $10.76 | $25.09 | 2026-03-08 17:04:05 |
| TXN-01004146 | DoorDash | $69.24 | $20.77 | $48.47 | 2026-03-08 17:03:32 |
| TXN-01003641 | DoorDash | $54.31 | $16.29 | $38.02 | 2026-03-08 17:02:42 |
| TXN-01003934 | DoorDash | $56.48 | $16.94 | $39.54 | 2026-03-08 17:01:42 |