Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008735 | Square | $60.18 | $1.75 | $58.43 | 2026-03-08 16:45:52 |
| TXN-01004853 | UberEats | $80.64 | $24.19 | $56.45 | 2026-03-08 16:43:46 |
| TXN-01006962 | Toast | $57.31 | $1.49 | $55.82 | 2026-03-08 16:39:04 |
| TXN-01006332 | GrubHub | $40.51 | $12.15 | $28.36 | 2026-03-08 16:30:20 |
| TXN-01006609 | Toast | $47.01 | $1.22 | $45.79 | 2026-03-08 16:12:58 |
| TXN-01003508 | DoorDash | $80.67 | $24.20 | $56.47 | 2026-03-08 15:57:10 |
| TXN-01009047 | Clover | $70.32 | $1.69 | $68.63 | 2026-03-08 15:55:23 |
| TXN-01005433 | UberEats | $56.48 | $16.94 | $39.54 | 2026-03-08 15:54:26 |
| TXN-01008607 | Square | $57.03 | $1.65 | $55.38 | 2026-03-08 15:48:45 |
| TXN-01003985 | DoorDash | $55.04 | $16.51 | $38.53 | 2026-03-08 15:48:33 |
| TXN-01008960 | Clover | $72.94 | $1.75 | $71.19 | 2026-03-08 15:37:42 |
| TXN-01006193 | GrubHub | $82.87 | $24.86 | $58.01 | 2026-03-08 15:35:04 |
| TXN-01007765 | Toast | $44.64 | $1.16 | $43.48 | 2026-03-08 15:31:49 |
| TXN-01007784 | Toast | $44.86 | $1.17 | $43.69 | 2026-03-08 15:10:11 |
| TXN-01009249 | Clover | $73.36 | $1.76 | $71.60 | 2026-03-08 15:06:42 |
| TXN-01004670 | UberEats | $73.60 | $22.08 | $51.52 | 2026-03-08 15:03:50 |
| TXN-01003860 | DoorDash | $85.36 | $25.61 | $59.75 | 2026-03-08 15:02:08 |
| TXN-01005120 | UberEats | $82.64 | $24.79 | $57.85 | 2026-03-08 14:57:30 |
| TXN-01003553 | DoorDash | $53.61 | $16.08 | $37.53 | 2026-03-08 14:52:42 |
| TXN-01004622 | UberEats | $71.51 | $21.45 | $50.06 | 2026-03-08 14:48:25 |
| TXN-01006710 | Toast | $33.36 | $0.87 | $32.49 | 2026-03-08 14:43:37 |
| TXN-01002692 | DoorDash | $58.38 | $17.51 | $40.87 | 2026-03-08 14:42:53 |
| TXN-01006625 | Toast | $65.71 | $1.71 | $64.00 | 2026-03-08 14:41:38 |
| TXN-01005716 | UberEats | $45.37 | $13.61 | $31.76 | 2026-03-08 14:41:28 |
| TXN-01009315 | Clover | $55.85 | $1.34 | $54.51 | 2026-03-08 14:27:43 |