Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002765 | DoorDash | $33.41 | $10.02 | $23.39 | 2026-04-03 21:59:53 |
| TXN-01005386 | UberEats | $61.32 | $18.40 | $42.92 | 2026-04-03 21:54:55 |
| TXN-01008280 | Square | $36.15 | $1.05 | $35.10 | 2026-04-03 21:54:35 |
| TXN-01004185 | DoorDash | $65.00 | $19.50 | $45.50 | 2026-04-03 21:54:01 |
| TXN-01004803 | UberEats | $46.33 | $13.90 | $32.43 | 2026-04-03 21:34:52 |
| TXN-01008396 | Square | $53.33 | $1.55 | $51.78 | 2026-04-03 21:32:25 |
| TXN-01008033 | Square | $57.86 | $1.68 | $56.18 | 2026-04-03 21:25:43 |
| TXN-01003008 | DoorDash | $72.23 | $21.67 | $50.56 | 2026-04-03 21:19:17 |
| TXN-01005426 | UberEats | $48.27 | $14.48 | $33.79 | 2026-04-03 21:06:39 |
| TXN-01003080 | DoorDash | $45.28 | $13.58 | $31.70 | 2026-04-03 20:59:46 |
| TXN-01008545 | Square | $75.97 | $2.20 | $73.77 | 2026-04-03 20:58:15 |
| TXN-01006988 | Toast | $68.38 | $1.78 | $66.60 | 2026-04-03 20:55:07 |
| TXN-01005658 | UberEats | $46.26 | $13.88 | $32.38 | 2026-04-03 20:52:53 |
| TXN-01002809 | DoorDash | $50.22 | $15.07 | $35.15 | 2026-04-03 20:51:48 |
| TXN-01003721 | DoorDash | $56.31 | $16.89 | $39.42 | 2026-04-03 20:47:58 |
| TXN-01005023 | UberEats | $83.57 | $25.07 | $58.50 | 2026-04-03 20:41:40 |
| TXN-01003833 | DoorDash | $54.58 | $16.37 | $38.21 | 2026-04-03 20:27:35 |
| TXN-01006879 | Toast | $58.05 | $1.51 | $56.54 | 2026-04-03 20:25:21 |
| TXN-01004644 | UberEats | $63.14 | $18.94 | $44.20 | 2026-04-03 20:24:00 |
| TXN-01002660 | DoorDash | $43.99 | $13.20 | $30.79 | 2026-04-03 20:17:31 |
| TXN-01007135 | Toast | $61.16 | $1.59 | $59.57 | 2026-04-03 20:16:44 |
| TXN-01009155 | Clover | $41.43 | $0.99 | $40.44 | 2026-04-03 20:15:52 |
| TXN-01009204 | Clover | $77.99 | $1.87 | $76.12 | 2026-04-03 20:15:52 |
| TXN-01009116 | Clover | $42.83 | $1.03 | $41.80 | 2026-04-03 20:11:57 |
| TXN-01003086 | DoorDash | $79.52 | $23.86 | $55.66 | 2026-04-03 20:07:50 |