Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003722 | DoorDash | $39.02 | $11.71 | $27.31 | 2026-03-27 21:32:56 |
| TXN-01003351 | DoorDash | $37.05 | $11.11 | $25.94 | 2026-03-27 20:42:25 |
| TXN-01003506 | DoorDash | $58.72 | $17.62 | $41.10 | 2026-03-27 20:26:10 |
| TXN-01003580 | DoorDash | $85.01 | $25.50 | $59.51 | 2026-03-27 20:12:52 |
| TXN-01003895 | DoorDash | $85.46 | $25.64 | $59.82 | 2026-03-27 20:12:27 |
| TXN-01004304 | DoorDash | $48.52 | $14.56 | $33.96 | 2026-03-27 20:05:51 |
| TXN-01003255 | DoorDash | $34.29 | $10.29 | $24.00 | 2026-03-27 19:55:47 |
| TXN-01003096 | DoorDash | $71.23 | $21.37 | $49.86 | 2026-03-27 19:37:26 |
| TXN-01002879 | DoorDash | $46.11 | $13.83 | $32.28 | 2026-03-27 18:59:14 |
| TXN-01003625 | DoorDash | $84.95 | $25.48 | $59.47 | 2026-03-27 18:58:31 |
| TXN-01002575 | DoorDash | $40.40 | $12.12 | $28.28 | 2026-03-27 18:58:05 |
| TXN-01003055 | DoorDash | $32.29 | $9.69 | $22.60 | 2026-03-27 18:58:04 |
| TXN-01003430 | DoorDash | $64.29 | $19.29 | $45.00 | 2026-03-27 18:56:59 |
| TXN-01002741 | DoorDash | $83.79 | $25.14 | $58.65 | 2026-03-27 18:36:45 |
| TXN-01003731 | DoorDash | $68.77 | $20.63 | $48.14 | 2026-03-27 18:36:08 |
| TXN-01003134 | DoorDash | $70.57 | $21.17 | $49.40 | 2026-03-27 18:34:45 |
| TXN-01003756 | DoorDash | $38.17 | $11.45 | $26.72 | 2026-03-27 18:18:27 |
| TXN-01003350 | DoorDash | $41.74 | $12.52 | $29.22 | 2026-03-27 18:12:05 |
| TXN-01003269 | DoorDash | $61.14 | $18.34 | $42.80 | 2026-03-27 18:06:30 |
| TXN-01003544 | DoorDash | $69.62 | $20.89 | $48.73 | 2026-03-27 18:04:36 |
| TXN-01002689 | DoorDash | $84.01 | $25.20 | $58.81 | 2026-03-27 17:10:19 |
| TXN-01003303 | DoorDash | $81.68 | $24.50 | $57.18 | 2026-03-27 17:04:03 |
| TXN-01003205 | DoorDash | $45.59 | $13.68 | $31.91 | 2026-03-27 17:03:06 |
| TXN-01003937 | DoorDash | $77.39 | $23.22 | $54.17 | 2026-03-27 16:49:07 |
| TXN-01002917 | DoorDash | $49.87 | $14.96 | $34.91 | 2026-03-27 16:46:01 |