Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 953 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$50,836.50
Filtered tolls
$1,474.20
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007890 | Square | $76.87 | $2.23 | $74.64 | 2026-03-17 19:30:38 |
| TXN-01008764 | Square | $50.98 | $1.48 | $49.50 | 2026-03-17 18:50:42 |
| TXN-01007997 | Square | $38.20 | $1.11 | $37.09 | 2026-03-17 18:46:14 |
| TXN-01008706 | Square | $41.63 | $1.21 | $40.42 | 2026-03-17 18:44:20 |
| TXN-01007980 | Square | $46.71 | $1.35 | $45.36 | 2026-03-17 18:20:09 |
| TXN-01008557 | Square | $42.87 | $1.24 | $41.63 | 2026-03-17 18:13:58 |
| TXN-01008679 | Square | $69.67 | $2.02 | $67.65 | 2026-03-17 17:49:26 |
| TXN-01008393 | Square | $39.31 | $1.14 | $38.17 | 2026-03-17 17:31:23 |
| TXN-01007972 | Square | $50.16 | $1.45 | $48.71 | 2026-03-17 15:56:56 |
| TXN-01007872 | Square | $65.93 | $1.91 | $64.02 | 2026-03-17 15:43:16 |
| TXN-01008054 | Square | $46.20 | $1.34 | $44.86 | 2026-03-17 14:57:51 |
| TXN-01008527 | Square | $62.04 | $1.80 | $60.24 | 2026-03-17 14:46:17 |
| TXN-01008214 | Square | $67.39 | $1.95 | $65.44 | 2026-03-17 14:27:49 |
| TXN-01007968 | Square | $61.39 | $1.78 | $59.61 | 2026-03-17 13:31:21 |
| TXN-01008386 | Square | $47.10 | $1.37 | $45.73 | 2026-03-17 13:29:19 |
| TXN-01008156 | Square | $30.02 | $0.87 | $29.15 | 2026-03-17 13:08:48 |
| TXN-01008440 | Square | $55.22 | $1.60 | $53.62 | 2026-03-17 12:50:31 |
| TXN-01008690 | Square | $35.75 | $1.04 | $34.71 | 2026-03-17 12:39:08 |
| TXN-01008635 | Square | $69.24 | $2.01 | $67.23 | 2026-03-17 12:36:10 |
| TXN-01008720 | Square | $55.01 | $1.60 | $53.41 | 2026-03-17 11:49:16 |
| TXN-01008263 | Square | $67.39 | $1.95 | $65.44 | 2026-03-17 11:33:38 |
| TXN-01008362 | Square | $35.53 | $1.03 | $34.50 | 2026-03-17 11:26:22 |
| TXN-01008108 | Square | $43.09 | $1.25 | $41.84 | 2026-03-17 10:58:54 |
| TXN-01008736 | Square | $40.89 | $1.19 | $39.70 | 2026-03-17 09:22:45 |
| TXN-01008357 | Square | $62.46 | $1.81 | $60.65 | 2026-03-17 09:09:06 |