Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003433 | DoorDash | $54.13 | $16.24 | $37.89 | 2026-03-08 14:26:24 |
| TXN-01003467 | DoorDash | $51.93 | $15.58 | $36.35 | 2026-03-08 14:19:09 |
| TXN-01004845 | UberEats | $81.65 | $24.50 | $57.15 | 2026-03-08 14:17:08 |
| TXN-01008694 | Square | $44.99 | $1.30 | $43.69 | 2026-03-08 14:09:16 |
| TXN-01007012 | Toast | $68.18 | $1.77 | $66.41 | 2026-03-08 14:06:58 |
| TXN-01003905 | DoorDash | $45.01 | $13.50 | $31.51 | 2026-03-08 14:04:51 |
| TXN-01003092 | DoorDash | $47.47 | $14.24 | $33.23 | 2026-03-08 14:01:50 |
| TXN-01006042 | GrubHub | $46.69 | $14.01 | $32.68 | 2026-03-08 13:58:02 |
| TXN-01008347 | Square | $73.93 | $2.14 | $71.79 | 2026-03-08 13:53:39 |
| TXN-01004623 | UberEats | $81.30 | $24.39 | $56.91 | 2026-03-08 13:52:17 |
| TXN-01003711 | DoorDash | $63.59 | $19.08 | $44.51 | 2026-03-08 13:51:08 |
| TXN-01004429 | UberEats | $38.66 | $11.60 | $27.06 | 2026-03-08 13:42:51 |
| TXN-01004992 | UberEats | $67.36 | $20.21 | $47.15 | 2026-03-08 13:42:28 |
| TXN-01006315 | GrubHub | $84.79 | $25.44 | $59.35 | 2026-03-08 13:37:40 |
| TXN-01004639 | UberEats | $36.09 | $10.83 | $25.26 | 2026-03-08 13:37:27 |
| TXN-01008224 | Square | $29.67 | $0.86 | $28.81 | 2026-03-08 13:33:27 |
| TXN-01005942 | GrubHub | $53.42 | $16.03 | $37.39 | 2026-03-08 13:29:03 |
| TXN-01007515 | Toast | $57.36 | $1.49 | $55.87 | 2026-03-08 13:28:02 |
| TXN-01002757 | DoorDash | $39.73 | $11.92 | $27.81 | 2026-03-08 13:26:36 |
| TXN-01007247 | Toast | $62.93 | $1.64 | $61.29 | 2026-03-08 13:25:16 |
| TXN-01005802 | UberEats | $65.43 | $19.63 | $45.80 | 2026-03-08 13:25:04 |
| TXN-01006545 | GrubHub | $32.91 | $9.87 | $23.04 | 2026-03-08 13:18:30 |
| TXN-01008594 | Square | $64.71 | $1.88 | $62.83 | 2026-03-08 13:07:50 |
| TXN-01009090 | Clover | $33.57 | $0.81 | $32.76 | 2026-03-08 13:00:35 |
| TXN-01005466 | UberEats | $33.94 | $10.18 | $23.76 | 2026-03-08 12:58:59 |