Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 953 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$50,836.50
Filtered tolls
$1,474.20
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007953 | Square | $61.87 | $1.79 | $60.08 | 2026-03-16 21:37:53 |
| TXN-01008069 | Square | $53.33 | $1.55 | $51.78 | 2026-03-16 20:49:54 |
| TXN-01008479 | Square | $50.17 | $1.45 | $48.72 | 2026-03-16 20:41:02 |
| TXN-01008482 | Square | $55.96 | $1.62 | $54.34 | 2026-03-16 18:47:33 |
| TXN-01008570 | Square | $70.25 | $2.04 | $68.21 | 2026-03-16 18:29:24 |
| TXN-01008415 | Square | $34.68 | $1.01 | $33.67 | 2026-03-16 18:13:38 |
| TXN-01008194 | Square | $58.84 | $1.71 | $57.13 | 2026-03-16 18:08:33 |
| TXN-01008212 | Square | $57.83 | $1.68 | $56.15 | 2026-03-16 17:58:38 |
| TXN-01008422 | Square | $68.57 | $1.99 | $66.58 | 2026-03-16 17:35:05 |
| TXN-01008020 | Square | $75.63 | $2.19 | $73.44 | 2026-03-16 17:27:01 |
| TXN-01007947 | Square | $42.85 | $1.24 | $41.61 | 2026-03-16 16:59:57 |
| TXN-01008289 | Square | $63.82 | $1.85 | $61.97 | 2026-03-16 16:24:25 |
| TXN-01008485 | Square | $68.74 | $1.99 | $66.75 | 2026-03-16 16:02:49 |
| TXN-01008147 | Square | $53.74 | $1.56 | $52.18 | 2026-03-16 15:38:09 |
| TXN-01008769 | Square | $64.35 | $1.87 | $62.48 | 2026-03-16 15:18:31 |
| TXN-01008374 | Square | $28.36 | $0.82 | $27.54 | 2026-03-16 14:30:27 |
| TXN-01007860 | Square | $76.11 | $2.21 | $73.90 | 2026-03-16 14:27:57 |
| TXN-01008122 | Square | $48.07 | $1.39 | $46.68 | 2026-03-16 13:41:05 |
| TXN-01008637 | Square | $74.61 | $2.16 | $72.45 | 2026-03-16 13:39:13 |
| TXN-01008317 | Square | $75.23 | $2.18 | $73.05 | 2026-03-16 13:27:38 |
| TXN-01007888 | Square | $57.07 | $1.66 | $55.41 | 2026-03-16 13:15:33 |
| TXN-01008372 | Square | $77.25 | $2.24 | $75.01 | 2026-03-16 13:14:35 |
| TXN-01007878 | Square | $30.37 | $0.88 | $29.49 | 2026-03-16 13:09:39 |
| TXN-01008383 | Square | $40.85 | $1.18 | $39.67 | 2026-03-16 12:40:52 |
| TXN-01008421 | Square | $60.67 | $1.76 | $58.91 | 2026-03-16 12:21:33 |