Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1226 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$64,491.21
Filtered tolls
$1,676.71
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007270 | Toast | $35.59 | $0.93 | $34.66 | 2026-03-20 18:13:18 |
| TXN-01007619 | Toast | $60.02 | $1.56 | $58.46 | 2026-03-20 18:10:49 |
| TXN-01006772 | Toast | $76.85 | $2.00 | $74.85 | 2026-03-20 17:57:30 |
| TXN-01006913 | Toast | $55.46 | $1.44 | $54.02 | 2026-03-20 17:05:51 |
| TXN-01007139 | Toast | $43.45 | $1.13 | $42.32 | 2026-03-20 16:56:41 |
| TXN-01006637 | Toast | $30.48 | $0.79 | $29.69 | 2026-03-20 16:31:50 |
| TXN-01006884 | Toast | $48.10 | $1.25 | $46.85 | 2026-03-20 16:27:27 |
| TXN-01007273 | Toast | $75.83 | $1.97 | $73.86 | 2026-03-20 16:22:47 |
| TXN-01006920 | Toast | $57.76 | $1.50 | $56.26 | 2026-03-20 15:38:24 |
| TXN-01006935 | Toast | $40.00 | $1.04 | $38.96 | 2026-03-20 15:35:30 |
| TXN-01007733 | Toast | $55.61 | $1.45 | $54.16 | 2026-03-20 15:19:52 |
| TXN-01006894 | Toast | $62.31 | $1.62 | $60.69 | 2026-03-20 15:18:16 |
| TXN-01007577 | Toast | $55.05 | $1.43 | $53.62 | 2026-03-20 14:47:37 |
| TXN-01006955 | Toast | $74.46 | $1.94 | $72.52 | 2026-03-20 14:19:46 |
| TXN-01007367 | Toast | $71.95 | $1.87 | $70.08 | 2026-03-20 13:49:44 |
| TXN-01007043 | Toast | $64.40 | $1.67 | $62.73 | 2026-03-20 13:44:58 |
| TXN-01007812 | Toast | $76.18 | $1.98 | $74.20 | 2026-03-20 13:30:55 |
| TXN-01006753 | Toast | $35.09 | $0.91 | $34.18 | 2026-03-20 13:24:52 |
| TXN-01007070 | Toast | $58.54 | $1.52 | $57.02 | 2026-03-20 12:51:35 |
| TXN-01007572 | Toast | $47.66 | $1.24 | $46.42 | 2026-03-20 12:37:34 |
| TXN-01007216 | Toast | $44.43 | $1.16 | $43.27 | 2026-03-20 12:27:29 |
| TXN-01007252 | Toast | $31.03 | $0.81 | $30.22 | 2026-03-20 12:19:20 |
| TXN-01007209 | Toast | $66.77 | $1.74 | $65.03 | 2026-03-20 11:38:23 |
| TXN-01007755 | Toast | $51.51 | $1.34 | $50.17 | 2026-03-20 11:10:06 |
| TXN-01007726 | Toast | $33.46 | $0.87 | $32.59 | 2026-03-20 09:51:46 |